Author name: Emma jackson

7 Team Negotiation Examples to Boost Your Skills and Confidence Negotiating as a team can be challenging, but also rewarding. Team negotiation allows you to leverage the diverse perspectives, skills and experiences of your members, as well as to share the responsibility and risk of the outcome. However, team negotiation also requires careful planning, coordination […]

7 B2B Digital Marketing Trends to Watch in 2024 B2B digital marketing is constantly evolving and adapting to the changing needs and expectations of buyers. In 2024, some of the key trends that will shape the B2B digital marketing landscape are: Key Takeaways Personalization, content marketing, video marketing, social media marketing, influencer marketing, ABM, and

7 B2B Campaign Examples to Inspire Your Marketing Strategy B2B marketing is not easy. You have to deal with complex buyer journeys, multiple decision-makers, and long sales cycles. You also have to stand out from the crowd of competitors and capture the attention of your target audience. How can you create a B2B campaign that

7 Reasons Why SMEs Are Vital for Economic Growth SMEs, or small and medium-sized enterprises, are businesses that have revenues, assets, or a number of employees below a certain threshold. The abbreviation “SME” is used by international organizations such as the World Bank, the European Union, the United Nations, and the World Trade Organization (WTO).

How to Use Variable Pricing Strategy to Boost Your E-commerce Sales Variable pricing is a strategy that allows you to adjust your product prices based on the current levels of supply and demand, location, customer segments, and other factors. It can help you optimize your profit, attract more customers, and stay ahead of the competition.

7 Reasons Why Volume Discount Pricing Works for Your Business Volume discount pricing is a strategy that involves offering lower prices per unit to customers who buy larger quantities of a product or service. This can help you increase your sales, revenue, and customer loyalty. In this article, we will explain how volume discount pricing

7 Differences Between a Good Leader and a Good Manager What makes a good leader? What makes a good manager? Are they the same thing or are they different? These are some of the questions that many people ask themselves when they want to improve their leadership or management skills. In this article, we will

7 Pricing Strategies for the Product Life Cycle Are you wondering how to price your products at different stages of their life cycle? Do you want to maximize your profits and stay ahead of the competition? If yes, then this article is for you. In this article, you will learn about the product life cycle

How PepsiCo Uses Different Pricing Strategies to Gain Competitive Advantage PepsiCo is one of the leading food and beverage companies in the world, with a diversified portfolio of products such as Pepsi Cola, Mountain Dew, Lay’s, Gatorade, Tropicana and Lipton. The company faces intense competition from rivals like Coca-Cola, Dr. Pepper Snapple and Red Bull

7 Methods of Pricing Policy You Need to Know Pricing policy is one of the most important aspects of marketing strategy. It determines how much value you can create for your customers and how much profit you can make for your business. But how do you choose the right pricing policy for your product or