Author name: Emma jackson

Team Negotiation Examples

Team Negotiation Examples

7 Team Negotiation Examples to Boost Your Skills and Confidence Negotiating as a team can be challenging, but also rewarding. Team negotiation allows you to leverage the diverse perspectives, skills and experiences of your members, as well as to share the responsibility and risk of the outcome. However, team negotiation also requires careful planning, coordination …

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B2b Digital Marketing Trends 2024

B2b Digital Marketing Trends 2024

7 B2B Digital Marketing Trends to Watch in 2024 B2B digital marketing is constantly evolving and adapting to the changing needs and expectations of buyers. In 2024, some of the key trends that will shape the B2B digital marketing landscape are: Key Takeaways Personalization, content marketing, video marketing, social media marketing, influencer marketing, ABM, and …

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What Means SME

What Means SME, 7 Reasons Why It’s Vital for Economic Growth

7 Reasons Why SMEs Are Vital for Economic Growth SMEs, or small and medium-sized enterprises, are businesses that have revenues, assets, or a number of employees below a certain threshold. The abbreviation “SME” is used by international organizations such as the World Bank, the European Union, the United Nations, and the World Trade Organization (WTO). …

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Variable Pricing Strategy

Variable Pricing Strategy

How to Use Variable Pricing Strategy to Boost Your E-commerce Sales Variable pricing is a strategy that allows you to adjust your product prices based on the current levels of supply and demand, location, customer segments, and other factors. It can help you optimize your profit, attract more customers, and stay ahead of the competition. …

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Pepsi Pricing Strategy

Pepsi Pricing Strategy

How PepsiCo Uses Different Pricing Strategies to Gain Competitive Advantage PepsiCo is one of the leading food and beverage companies in the world, with a diversified portfolio of products such as Pepsi Cola, Mountain Dew, Lay’s, Gatorade, Tropicana and Lipton. The company faces intense competition from rivals like Coca-Cola, Dr. Pepper Snapple and Red Bull …

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