How To Find B2B Leads, 7 Steps

How To Find B2B Leads, 7 Steps

7 Steps to Find B2B Leads for Your Business

Finding B2B leads for your business can be a challenging task, especially in a competitive market. You need to identify your target audience, create a value proposition, and reach out to potential customers in an effective way. But how do you do that? In this article, we will show you how to find B2B leads for your business in 7 simple steps. Follow these tips and you will be able to generate more leads, increase your sales, and grow your business.

Key Takeaways

Finding B2B leads for your business is a process that involves identifying, reaching out, and converting potential customers

You need to follow 7 steps to find B2B leads for your business: define your ICP, build a list of prospects, create a value proposition, craft a compelling message, follow up and nurture, qualify and close, measure and optimize

You can use various tools and resources to help you with each step of the process

You need to provide value and education to your prospects, overcome their challenges and objections, and show them how your product or service can help them achieve their goals

You need to track and analyze your performance and results, and make improvements based on data and feedback

Step 1: Define Your Ideal Customer Profile

The first step to find B2B leads is to define your ideal customer profile (ICP). This is a description of the type of business that is most likely to buy from you. You can use criteria such as industry, size, location, revenue, pain points, goals, and decision-makers. By defining your ICP, you will be able to narrow down your target market and focus on the most qualified prospects.

Step 2: Build a List of Prospects

The next step is to build a list of prospects that match your ICP. You can use various sources to find potential customers, such as online directories, social media platforms, industry events, referrals, and cold outreach. You can also use tools such as LinkedIn Sales Navigator, ZoomInfo, or Leadfeeder to find and verify contact information of prospects. The goal is to build a list of high-quality leads that are interested in your offer.

Step 3: Create a Value Proposition

Once you have a list of prospects, you need to create a value proposition that showcases how your product or service can solve their problems and help them achieve their goals. A value proposition is a clear and concise statement that explains why someone should buy from you. It should highlight your unique selling points, benefits, and differentiation from competitors. You can use the following formula to create a value proposition:

[Your product or service] helps [your target audience] [solve their problem] by [providing a benefit].

For example:

Our email marketing software helps B2B marketers generate more leads by automating and personalizing their campaigns.

Step 4: Craft a Compelling Message

The next step is to craft a compelling message that communicates your value proposition and invites prospects to take action. Depending on your strategy, you can use different channels to reach out to prospects, such as email, phone, social media, or website. The key is to tailor your message to each prospect and their situation. You should also use a clear and catchy subject line or headline, address their pain points and goals, provide social proof and credibility, and include a clear call-to-action.

For example:

Subject: How to generate more leads with email marketing

Hi [Name],

I’m [Your name], the founder of [Your company], an email marketing software that helps B2B marketers generate more leads.

I noticed that you are using [Their current solution] for your email campaigns. How is it working for you?

I have some ideas on how you can improve your results with email marketing and generate more leads for your business.

Would you be interested in a 15-minute demo of our software?

If so, please reply to this email or book a time here: [Link to calendar].

Looking forward to hearing from you.


[Your name]

Step 5: Follow Up and Nurture

The next step is to follow up and nurture your prospects until they are ready to buy. According to HubSpot, it takes an average of 18 calls to connect with a buyer. That means you need to be persistent and consistent in your follow-up efforts. You can use tools such as HubSpot CRM or Mailchimp to automate and track your follow-up emails and calls. The goal is to build trust and rapport with prospects, provide value and education, overcome objections and challenges, and move them along the sales funnel.

Step 6: Qualify and Close

The final step is to qualify and close your prospects. This is where you determine if they are a good fit for your offer and if they have the budget, authority, need, and timeline (BANT) to make a purchase decision. You can use tools such as Calendly or Acuity Scheduling to book appointments with qualified prospects and conduct sales calls or demos. The goal is to demonstrate how your product or service can deliver value and ROI for them, handle any questions or concerns they may have, and ask for the sale.

Step 7: Measure and Optimize

The last step is to measure and optimize your lead generation process. You need to track and analyze key metrics such as lead volume, lead quality, conversion rate, cost per lead, revenue per lead, etc. You can use tools such as Google Analytics or Salesforce to monitor and report on your performance. The goal is to identify what works well and what needs improvement, and make data-driven decisions to optimize your strategy and tactics.


  • Define your ideal customer profile and target market
  • Build a list of prospects that match your criteria
  • Create a value proposition that showcases your unique selling points and benefits
  • Craft a compelling message that communicates your value proposition and invites prospects to take action
  • Follow up and nurture your prospects until they are ready to buy
  • Qualify and close your prospects by demonstrating value and ROI
  • Measure and optimize your lead generation process by using data and feedback

How to Find B2B Leads in a Competitive Market

B2B lead generation is the process of identifying and attracting potential customers for your business. It is a crucial step in the sales cycle, as it helps you build relationships, qualify prospects, and ultimately close deals. However, finding B2B leads is not easy, especially in a competitive market where buyers have many options and high expectations. In this article, we will share some effective strategies, tips and tools to help you generate more qualified B2B leads in 2023.

Strategy 1: Use Linkedin Sales Navigator

Linkedin is the largest professional network in the world, with over 800 million members. It is also a powerful platform for B2B lead generation, as it allows you to find, connect and engage with your target audience. Linkedin Sales Navigator is a premium tool that enhances your Linkedin experience with advanced features such as:

  • Lead Builder: A search tool that lets you create and save custom lists of prospects based on various criteria, such as industry, location, title, keywords, etc.
  • Lead Recommendations: A feature that suggests relevant leads based on your preferences and activity.
  • InMail: A messaging service that lets you send personalized messages to prospects who are not connected to you.
  • PointDrive: A tool that lets you create and share engaging presentations with prospects via email or InMail.
  • TeamLink: A feature that shows you how you are connected to prospects through your colleagues or mutual connections.

To use Linkedin Sales Navigator effectively, you should:

  • Optimize your profile: Make sure your profile is complete, professional and showcases your value proposition, expertise and achievements.
  • Define your ideal customer profile (ICP): Identify the characteristics of your ideal buyers, such as their industry, size, location, pain points, goals, etc.
  • Build targeted lists: Use the Lead Builder tool to create and save lists of prospects that match your ICP criteria.
  • Reach out with personalized messages: Use InMail or email to send tailored messages to prospects that address their needs and challenges, offer value and invite them to take action.
  • Follow up and nurture: Track and measure your interactions with prospects, and follow up with relevant content and offers until they are ready to buy.

Strategy 2: Leverage Content Marketing

Content marketing is the process of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. It is one of the most effective ways to generate B2B leads, as it helps you:

  • Educate your prospects: Content can help you demonstrate your expertise, provide solutions to your prospects’ problems, and answer their questions.
  • Build trust and credibility: Content can help you showcase your authority, reputation and social proof in your industry.
  • Generate traffic and awareness: Content can help you drive organic traffic from search engines and social media platforms, and increase your brand visibility.
  • Capture leads and grow your email list: Content can help you offer incentives (such as ebooks, whitepapers, webinars, etc.) to prospects in exchange for their contact information.

To use content marketing effectively, you should:

  • Conduct keyword research: Use tools like Google Keyword Planner or SEMrush to find relevant keywords that your prospects are searching for online.
  • Create a content calendar: Plan and schedule your content creation and distribution activities based on your goals, audience needs and keywords.
  • Produce high-quality content: Create content that is informative, engaging and optimized for SEO. Use different formats (such as blog posts, videos, podcasts, infographics, etc.) to cater to different preferences and stages of the buyer journey.
  • Promote your content: Share your content on your website, social media channels, email newsletters, etc. Use paid ads or influencer marketing to boost your reach and exposure.
  • Convert your visitors into leads: Use landing pages, forms, pop-ups or chatbots to capture your visitors’ contact information. Offer them valuable lead magnets (such as ebooks, whitepapers, webinars, etc.) that match their interests and needs.

Strategy 3: Utilize Lead Generation Tools

Lead generation tools are software applications that help you automate or enhance various aspects of your lead generation process. They can help you save time, money and resources while increasing your efficiency and effectiveness. Some of the best lead generation tools for B2B businesses are:

  • Leadfeeder: A tool that identifies the companies that visit your website and provides their contact details. It also integrates with CRM systems like Hubspot or Salesforce to sync your leads and track their activity.
  • UpLead: A tool that provides access to a database of over 54 million verified B2B contacts. It also allows you to enrich your leads with data such as email addresses, phone numbers, social media profiles, etc.
  • Hexomatic: A tool that allows you to scrape Google search results for any query. It also enables you to find email addresses, social media profiles and traffic estimates for each lead.
  • Gartner: A tool that provides insights, research and advice on various B2B topics, such as lead generation, marketing, sales, etc. It also offers reports, webinars and events to help you stay updated and informed.

To use lead generation tools effectively, you should:

  • Define your goals and metrics: Determine what you want to achieve with your lead generation tools and how you will measure your success.
  • Choose the right tools for your needs: Compare the features, benefits and costs of different tools and select the ones that suit your budget, industry and objectives.
  • Integrate your tools with your existing systems: Connect your tools with your CRM, email marketing, analytics or other platforms to streamline your workflow and data management.
  • Test and optimize your tools: Experiment with different settings, parameters and strategies to find the best results for your lead generation tools.

Finding B2B leads is a challenging but rewarding task. By using a combination of Linkedin Sales Navigator, content marketing and lead generation tools, you can increase your chances of generating more qualified leads for your business. However, remember that lead generation is not a one-time event, but an ongoing process that requires constant testing, optimization and improvement.

Frequently Asked Questions:

Q1: What is a B2B lead?
A: A B2B lead is a potential customer for a business that sells products or services to other businesses.

Q2: What are the best sources of B2B leads?
A: The best sources of B2B leads depend on your industry, niche, and target audience. Some common sources are online directories, social media platforms, industry events, referrals, and cold outreach.

Q3: How do I qualify a B2B lead?
A: You can qualify a B2B lead by using the BANT criteria: budget, authority, need, and timeline. These are the factors that determine if a prospect is ready to buy from you.

Q4: How do I close a B2B lead?
A: You can close a B2B lead by conducting a sales call or demo, demonstrating how your product or service can solve their problem and help them achieve their goal, handling any objections or questions they may have, and asking for the sale.

Q5: How do I measure the success of my B2B lead generation?
A: You can measure the success of your B2B lead generation by tracking and analyzing key metrics such as lead volume, lead quality, conversion rate, cost per lead, revenue per lead, etc.


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