7 B2B Social Media Content Ideas to Boost Your Engagement
Social media is not just for B2C businesses. B2B companies can also benefit from creating and sharing valuable content that attracts and engages their target audience. In fact, according to a report by Content Marketing Institute, 91% of B2B marketers use social media as a content distribution channel.
But what kind of content works best for B2B social media? How can you stand out from the crowd and generate more leads, conversions, and loyalty? Here are seven B2B social media content ideas that you can use to boost your engagement and grow your business.
Key Takeaways
Share case studies and testimonials to showcase your success stories and build trust.
Share educational content to teach your audience something new and position yourself as an expert.
Share industry news and trends to show that you are up to date and spark conversations.
Share user-generated content to boost your social proof and foster a sense of community.
Share behind-the-scenes content to humanize your brand and showcase your culture.
Share interactive content to increase your engagement and collect valuable data.
Share curated content to save time and provide variety and value.
1. Case Studies and Testimonials
One of the most effective ways to showcase your expertise and credibility is to share case studies and testimonials from your satisfied customers. These types of content can help you demonstrate how your products or services solve real problems and deliver real results. They can also help you build trust and rapport with your prospects, who are more likely to believe what others say about you than what you say about yourself.
You can create case studies and testimonials in various formats, such as blog posts, videos, podcasts, infographics, or ebooks. You can also share them on different social media platforms, such as LinkedIn, Twitter, Facebook, or Instagram. For example, HubSpot regularly posts customer success stories on their LinkedIn page, highlighting how their software helps different businesses grow.
2. Educational Content
Another way to provide value to your audience and position yourself as an authority in your industry is to create educational content that teaches them something new or helps them improve their skills. Educational content can include tips, tutorials, guides, webinars, courses, ebooks, podcasts, or white papers. The key is to make sure that your content is relevant, useful, and actionable for your audience.
You can use educational content to generate leads by offering it as a lead magnet in exchange for an email address or a contact form. You can also use it to nurture your existing leads by sending them more content that matches their interests and needs. For example, Salesforce offers a variety of educational resources on their website, such as Trailhead Academy, Salesforce Live, and Salesforce Research.
3. Industry News and Trends
Another type of content that can help you attract and engage your audience is industry news and trends. By sharing the latest developments and insights in your field, you can show that you are on top of your game and that you care about what’s happening in your market. You can also spark conversations and debates with your followers, who may have different opinions or perspectives on the topics you share.
You can find industry news and trends by following relevant publications, influencers, hashtags, or groups on social media. You can also use tools like Google Alerts, Feedly, or BuzzSumo to monitor what’s trending in your niche. You can then curate and share the most interesting and relevant articles, videos, podcasts, or reports with your audience. For example, Hootsuite regularly posts industry news and trends on their Twitter account, such as social media statistics, best practices, and predictions.
4. User-Generated Content
User-generated content (UGC) is any type of content that is created by your customers or fans and that features your brand, products, or services. UGC can include reviews, ratings, testimonials, photos, videos, stories, or questions. UGC can help you boost your social proof, increase your brand awareness, and foster a sense of community among your audience.
You can encourage your customers to create and share UGC by running contests, campaigns, challenges, or hashtags on social media. You can also feature their UGC on your own social media accounts or website to show your appreciation and recognition. For example, Adobe runs a #CreateWithAdobe campaign on Instagram, where they invite their users to share their creative projects made with Adobe products.
5. Behind-the-Scenes Content
Behind-the-scenes content is any type of content that gives your audience a glimpse into the inner workings of your business. It can include photos, videos, stories, or live streams of your team members, office space, events, projects, processes, or culture. Behind-the-scenes content can help you humanize your brand, build rapport with your audience, and showcase your values and personality.
You can create behind-the-scenes content by capturing candid moments of your daily activities, sharing fun facts or trivia about your business, or introducing new hires or initiatives. You can also use behind-the-scenes content to tease upcoming products or launches, or to solicit feedback or suggestions from your audience. For example, Slack posts behind-the-scenes content on their Instagram account, such as team photos, office tours, or product sneak peeks.
6. Interactive Content
Interactive content is any type of content that requires or invites your audience to participate or engage with it. It can include polls, quizzes, surveys, games, contests, or live Q&A sessions. Interactive content can help you increase your reach, engagement, and retention on social media, as well as collect valuable data and insights from your audience.
You can create interactive content by using various tools or features available on different social media platforms, such as Instagram Stories, Facebook Live, Twitter Polls, or LinkedIn Events. You can also use third-party tools like Typeform, SurveyMonkey, or Kahoot to create interactive content that you can embed or share on your social media accounts. For example, Mailchimp posts interactive content on their Twitter account, such as quizzes, polls, or games.
7. Curated Content
Curated content is any type of content that you find and share from other sources that are relevant and valuable to your audience. It can include articles, videos, podcasts, infographics, or ebooks. Curated content can help you save time and resources on creating your own content, as well as provide variety and diversity to your content mix.
You can curate content by following reputable sources in your industry, using tools like Feedly, BuzzSumo, or Pocket to discover and organize content, or using tools like Buffer, Hootsuite, or CoSchedule to schedule and share content. You can also add your own commentary or opinion to the curated content to provide context and value to your audience. For example, Buffer posts curated content on their Facebook page, such as articles, videos, or podcasts from other experts in the social media field.
Tips
- Use a consistent tone and voice across all your social media platforms.
- Use visuals, such as images, videos, or infographics, to make your content more appealing and memorable.
- Use hashtags, keywords, or mentions to increase your visibility and reach on social media.
- Use calls to action, such as links, buttons, or forms, to encourage your audience to take the next step in your funnel.
- Use analytics and feedback to measure your results and improve your strategy.
The Demand for B2B Social Media Content Ideas in 2023
Social media is not only a powerful tool for B2C marketing, but also for B2B marketing. According to a report by HubSpot, 75% of B2B buyers use social media to research potential vendors, and 84% of C-level executives use social media to influence their purchasing decisions. Therefore, creating engaging and relevant social media content is essential for B2B companies to attract and retain customers, build trust and credibility, and position themselves as thought leaders in their industry.
However, creating social media content for B2B audiences can be challenging, as they have different needs, preferences, and expectations than B2C audiences. B2B buyers are looking for content that can help them solve their problems, educate them on new trends and best practices, and showcase the value and benefits of the products or services they are considering. Moreover, B2B buyers are often influenced by multiple decision-makers within their organization, which means that the content should appeal to different personas and stages of the buyer’s journey.
To help B2B marketers create effective social media content that can drive success in 2023, we have compiled a list of 20 ideas based on the latest trends and best practices in the industry. These ideas can help B2B companies create content that can capture attention, generate leads, nurture relationships, and increase conversions.
20 B2B Social Media Content Ideas for 2023
User-Generated Content
User-generated content (UGC) is content created by customers or users of a product or service, such as reviews, testimonials, case studies, videos, or social media posts. UGC can help B2B companies build trust and credibility with their audience, as it shows the real-life experiences and results of using their product or service. UGC can also help B2B companies increase their reach and engagement, as it encourages customers to share their stories with their peers and networks.
Interactive Content
Interactive content is content that requires the user to actively participate or interact with it, such as quizzes, polls, surveys, games, calculators, or live streams. Interactive content can help B2B companies increase engagement and retention, as it provides value and entertainment to the user. Interactive content can also help B2B companies generate leads and collect feedback, as it allows them to capture user data and preferences.
Explainer Videos
Explainer videos are short videos that explain a product or service in a simple and engaging way. Explainer videos can help B2B companies showcase their unique value proposition, demonstrate how their product or service works or solves a problem, and address common questions or objections. Explainer videos can also help B2B companies increase their visibility and awareness, as they are easy to consume and share on social media platforms.
Tips and Advice
Tips and advice are content that provide useful information or guidance on a specific topic or challenge related to the industry or niche of the B2B company. Tips and advice can help B2B companies establish themselves as experts and thought leaders in their field, as they showcase their knowledge and expertise. Tips and advice can also help B2B companies educate and inform their audience, as they provide value and solutions to their pain points.
Holiday Posts
Holiday posts are content that celebrate or acknowledge a specific holiday or occasion relevant to the industry or niche of the B2B company. Holiday posts can help B2B companies humanize their brand and connect with their audience on an emotional level, as they show their personality and culture. Holiday posts can also help B2B companies increase their engagement and reach, as they tap into the seasonal trends and sentiments of their audience.
Q&A Sessions
Q&A sessions are content that invite the audience to ask questions or share their opinions on a specific topic or theme related to the industry or niche of the B2B company. Q&A sessions can help B2B companies build trust and rapport with their audience, as they show their responsiveness and transparency. Q&A sessions can also help B2B companies generate leads and conversions, as they address the needs and interests of their potential customers.
Contests and Giveaways
Contests and giveaways are content that offer the audience a chance to win a prize or reward related to the product or service of the B2B company. Contests and giveaways can help B2B companies increase their brand awareness and loyalty, as they create excitement and buzz around their product or service. Contests and giveaways can also help B2B companies grow their email list and social media following, as they encourage users to sign up or follow them to enter.
Images and Videos
Images and videos are content that use visual elements to convey a message or tell a story related
to the product or service of the B2B company. Images and videos can help B2B companies capture attention and interest, as they appeal to the senses and emotions of the audience. Images and videos can also help B2B companies increase their traffic and conversions, as they drive users to their website or landing page.
Collaborations
Collaborations are content that involve partnering with other brands or influencers that share a similar audience or niche with the B2B company. Collaborations can help B2B companies expand their reach and exposure, as they leverage the authority and influence of their partners. Collaborations can also help B2B companies increase their credibility and trust, as they benefit from the endorsement and recommendation of their partners.
Quotes and Inspirational Messages
Quotes and inspirational messages are content that share a motivational or uplifting statement or phrase related to the industry or niche of the B2B company. Quotes and inspirational messages can help B2B companies connect with their audience on a personal level, as they show their values and vision. Quotes and inspirational messages can also help B2B companies increase their engagement and shareability, as they resonate with the audience and inspire them to take action.
Frequently Asked Questions:
Q1: What is B2B social media marketing?
A: B2B social media marketing is the process of using social media platforms to reach and communicate with your business customers, prospects, and partners.
Q2: Why is B2B social media marketing important?
A: B2B social media marketing is important because it can help you increase your brand awareness, establish your thought leadership, generate more leads, nurture your relationships, and drive more conversions.
Q3: How to measure B2B social media marketing success?
A: You can measure B2B social media marketing success by tracking and analyzing various metrics, such as reach, impressions, engagement, clicks, leads, conversions, and revenue. You can also use tools like Google Analytics, Facebook Insights, or LinkedIn Analytics to measure your social media performance.
Q4: What are the best B2B social media platforms?
A: The best B2B social media platforms depend on your goals, audience, and industry. However, some of the most popular and effective B2B social media platforms are LinkedIn, Twitter, Facebook, Instagram, and YouTube.
Q5: How to create a B2B social media strategy?
A: To create a B2B social media strategy, you need to define your goals, identify your audience, choose your platforms, create your content, schedule and share your posts, engage with your followers, and monitor and optimize your results.
References:
https://www.infosys.com/about/knowledge-institute/insights/Documents/future-customer-engagement.pdf
https://www.cience.com/blog/20-ideas-for-b2b-social-media-content
https://eventible.com/learning/b2b-social-media-content-ideas/
https://www.newscientist.com/article/2336385-korean-nuclear-fusion-reactor-achieves-100-millionc-for-30-seconds/
https://www.salesforce.com/products/platform/overview/
https://blog.adobe.com/en/publish/2020/10/01/createwithadobe-instagram-campaign.html#gs.8w1y9a
https://slackhq.com/tag/behind-the-scenes-at-slack
https://mailchimp.com/resources/mailchimp-presents/
https://buffer.com/resources/
Essential Topics You Should Be Familiar With:
