B2B Content Ideas, 7 Ideas to Boost Your Business

B2B Content Ideas, 7 Ideas to Boost Your Business

7 B2B Content Ideas to Boost Your Business in 2024

Are you looking for some fresh and effective B2B content ideas to grow your business in 2024? You’re not alone. B2B content marketing is a competitive and challenging field, and you need to constantly innovate and adapt to stay ahead of the curve.

In this article, we’ll share with you seven B2B content ideas that can help you attract, engage, and convert your target audience. Whether you want to increase your brand awareness, generate more leads, or nurture your existing customers, these content ideas will help you achieve your goals.

Let’s get started!

Key Takeaways

Case studies can showcase your value proposition and provide social proof

Webinars can generate leads and establish your authority

Ebooks can educate your audience and build your email list

Podcasts can reach a wider and more engaged audience

Infographics can simplify complex concepts and increase social shares

Videos can showcase your personality and demonstrate your product or service features

Quizzes can generate leads and personalize your content recommendations

1. Case Studies

Case studies are one of the most powerful B2B content types, as they showcase how your product or service helped a real customer solve a real problem. Case studies can demonstrate your value proposition, build trust and credibility, and provide social proof for your prospects.

To create a compelling case study, you need to follow a clear structure: introduce the customer and their challenge, explain how you helped them overcome it, and highlight the results and benefits they achieved. You also need to include relevant data, quotes, and visuals to support your story.

A good example of a case study is this one by HubSpot, which shows how they helped Shopify increase their revenue by 93% with inbound marketing.

2. Webinars

Webinars are live or recorded online presentations that educate your audience on a specific topic related to your industry or niche. Webinars are great for generating leads, as you can ask your attendees to register with their email address and other information before joining.

Webinars can also help you establish your authority, showcase your expertise, and interact with your audience in real time. You can use webinars to share valuable insights, tips, best practices, case studies, demos, or Q&A sessions.

A good example of a webinar is this one by Moz, which teaches how to create a winning SEO strategy for 2023.

3. Ebooks

Ebooks are long-form digital publications that provide in-depth information on a specific topic or problem. Ebooks are ideal for educating your audience, building your email list, and nurturing your leads through the buyer’s journey.

Ebooks can cover a wide range of topics, from industry trends and research reports to how-to guides and checklists. You can use ebooks to showcase your thought leadership, provide valuable resources, and offer solutions to your audience’s pain points.

A good example of an ebook is this one by Mailchimp, which guides how to create an effective email marketing strategy.

4. Podcasts

Podcasts are audio shows that are distributed online and can be listened to on various platforms and devices. Podcasts are popular among B2B audiences, as they can consume them while commuting, working, or doing other activities.

Podcasts can help you reach a wider and more engaged audience, as well as build a loyal fan base. You can use podcasts to share your opinions, stories, interviews, advice, or news on topics related to your industry or niche.

A good example of a podcast is this one by Shopify Plus, which features conversations with ecommerce experts and entrepreneurs.

5. Infographics

Infographics are visual representations of data, facts, statistics, or information that make them easy to understand and digest. Infographics are perfect for attracting attention, increasing social shares, and driving traffic to your website.

Infographics can help you simplify complex concepts, highlight key points, compare different options, or show trends and patterns. You can use infographics to support your blog posts, ebooks, webinars, or case studies with relevant and eye-catching visuals.

A good example of an infographic is this one by CoSchedule, which illustrates the anatomy of a perfect blog post.

6. Videos

Videos are moving images that convey a message or tell a story through sound and visuals. Videos are one of the most engaging and versatile B2B content types, as they can appeal to different learning styles and preferences.

Videos can help you showcase your personality, demonstrate your product or service features, explain how to use or troubleshoot them, or share customer testimonials. You can use videos on your website, social media channels, email campaigns, or landing pages.

A good example of a video is this one by Slack, which shows how their product helps teams collaborate better.

7. Quizzes

Quizzes are interactive content pieces that ask your audience a series of questions and provide them with feedback based on their answers. Quizzes are fun and addictive for your audience, as they can test their knowledge, learn something new, or discover something about themselves.

Quizzes can help you generate leads, segment your audience, personalize your content recommendations, or increase conversions. You can use quizzes to assess your audience’s needs, challenges, goals, preferences, or personality traits.

A good example of a quiz is this one by HubSpot, which helps you find out your marketing style.


  • Know your audience and their pain points
  • Define your goals and objectives
  • Plan your content strategy and calendar
  • Create high-quality and original content
  • Optimize your content for SEO and conversions
  • Promote your content to the right channels and platforms
  • Analyze your results and optimize your efforts

B2B Content Marketing Statistics: Why It’s Worth It in 2024

B2B content marketing is a powerful way to attract, engage and convert your target audience. It can help you establish your authority, build trust, and generate leads. But how effective is it really? And what are the best practices for creating and distributing B2B content in 2024? Here are some statistics and insights that will answer these questions and more.

B2B Content Marketing Increases Engagement and Leads

According to a survey by Content Marketing Institute (CMI) and MarketingProfs, 72% of marketers say content marketing increases engagement and 72% of business leaders also said content marketing has increased their number of leads. This shows that content marketing is not only beneficial for brand awareness, but also for driving action from potential customers.

B2B Content Marketing Is Widely Used and Valued

Content marketing is not a niche or a fad. It’s a mainstream and essential part of B2B marketing. In fact, 91% of B2B marketers use content marketing to reach customers and 73% of B2B marketers use content marketing as part of their overall marketing strategy, according to the CMI. Moreover, 81% of marketers view content as a core business strategy, indicating that content marketing is not just a tactic, but a strategic asset.

B2B Content Marketing Trends for 2023

As content marketing evolves, so do the trends and best practices for creating and distributing it. Here are some of the top B2B content marketing investment areas for 2023, based on a survey by eMarketer:

  • Video content: 78% of B2B marketers plan to invest in video content marketing in 2023, making it the most popular form of content. Video can help you showcase your products or services, tell stories, educate your audience, and humanize your brand.
  • Owned-media assets: 69% of B2B marketers plan to invest in owned-media assets in 2023, such as blogs, podcasts, newsletters, ebooks, white papers, etc. Owned-media assets can help you demonstrate your expertise, provide value to your audience, and generate organic traffic and leads.
  • Events: 60% of B2B marketers plan to invest in events in 2023, whether they are digital, in-person, or hybrid. Events can help you connect with your audience on a deeper level, create a sense of community, and generate buzz and referrals.

Frequently Asked Questions:

Q1: What is B2B content marketing?
A: B2B content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience of business buyers and influencers.

Q2: Why is B2B content marketing important?
A: B2B content marketing is important because it can help you build trust and credibility, educate and inform your audience, generate and nurture leads, increase conversions and sales, and improve customer loyalty and retention.

Q3: How to measure the success of B2B content marketing?
A: The success of B2B content marketing can be measured by using various metrics, such as traffic, engagement, leads, conversions, revenue, retention, and advocacy. You can use tools like Google Analytics, HubSpot, or Salesforce to track and analyze your performance.

Q4: How to optimize B2B content for SEO?
A: To optimize B2B content for SEO, you need to conduct keyword research, create relevant and useful content, use headings and subheadings, include internal and external links, add images and videos, write meta tags and descriptions, and use schema markup.

Q5: How to promote B2B content?
A: To promote B2B content, you need to use a mix of channels and strategies, such as email marketing, social media marketing, influencer marketing, paid advertising, guest posting, webinars, podcasts, or events.








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