7 B2B Examples That Show How to Win Customers with Content Marketing
Content marketing is a powerful strategy for B2B businesses to attract, engage and convert their target audience. But how do you create content that stands out from the crowd and delivers results? In this article, we will show you 7 B2B examples of successful content marketing campaigns that you can learn from and apply to your own business.
1. HubSpot: The Ultimate Guide to Marketing Automation
HubSpot is a leading software company that offers solutions for inbound marketing, sales and customer service. One of their most popular content pieces is The Ultimate Guide to Marketing Automation, a comprehensive ebook that covers everything from the basics of marketing automation to the best practices and tips for using it effectively. The ebook is designed to educate and inspire potential customers who are interested in automating their marketing processes and growing their business.
2. Shopify: Shopify Compass
Shopify is an ecommerce platform that enables anyone to start, run and grow an online store. To help their customers succeed, they created Shopify Compass, a free online learning platform that offers courses, tutorials and workshops on various topics related to ecommerce. Shopify Compass helps customers learn new skills, improve their store performance and grow their sales.
3. Slack: Slack Stories
Slack is a cloud-based collaboration tool that allows teams to communicate and work together more efficiently. To showcase how their product can help different types of businesses, they created Slack Stories, a series of video testimonials from real customers who share how they use Slack to solve their challenges and achieve their goals. Slack Stories helps potential customers see the value and benefits of using Slack for their own teams.
4. Mailchimp: Mailchimp Presents
Mailchimp is an email marketing service that helps small businesses connect with their customers and grow their audience. To expand their brand awareness and reach new audiences, they created Mailchimp Presents, a collection of original content that includes podcasts, documentaries, series and films. Mailchimp Presents features stories about entrepreneurship, creativity and culture that appeal to their target market.
5. Salesforce: Trailhead
Salesforce is a cloud-based software company that provides solutions for customer relationship management (CRM) and other business functions. To help their customers learn how to use their products and services, they created Trailhead, an online learning platform that offers interactive courses, quizzes and badges. Trailhead gamifies the learning experience and makes it fun and engaging for users.
6. Buffer: The State of Remote Work
Buffer is a social media management tool that helps businesses schedule, manage and analyze their social media posts. To establish themselves as thought leaders and influencers in their industry, they created The State of Remote Work, an annual report that surveys thousands of remote workers around the world and reveals the latest trends and insights on remote work. The report helps potential customers understand the benefits and challenges of working remotely and how Buffer can help them.
7. Zendesk: Relate
Zendesk is a customer service software company that helps businesses provide better support to their customers. To build trust and loyalty with their audience, they created Relate, an online magazine that covers topics related to customer service, relationships and communication. Relate provides valuable and relevant content that helps customers improve their customer service skills and strategies.
These are just some of the B2B examples that demonstrate how content marketing can help you win more customers and grow your business. By creating content that educates, entertains and inspires your audience, you can establish your brand as an authority, build trust and credibility, and generate more leads and sales.
B2B Examples: How They Impact Global Demand
Business-to-business (B2B) is a term that describes the transactions between two businesses, such as manufacturers, wholesalers, distributors, or retailers. B2B transactions are different from business-to-consumer (B2C) transactions, which involve selling products or services directly to end customers. B2B transactions often involve more complex and longer sales cycles, larger order volumes, and more negotiation and customization.
B2B ecommerce is the online selling and buying of goods or services between businesses. B2B ecommerce is a growing market that is expected to reach $20.9 trillion by 2027, according to Grand View Research. B2B ecommerce can help businesses reduce costs, increase efficiency, expand their customer base, and improve customer satisfaction.
In this article, we will look at some examples of B2B ecommerce businesses and how they impact the global demand in their industries.
Picky Bars: Seamless B2B Buying for Healthy Snacks
Picky Bars is a company that produces energy bars, oatmeal, and granola made from natural ingredients. The company was founded by three professional athletes who wanted to create products that are nutritious, delicious, and suitable for active lifestyles.
Picky Bars sells its products both directly to consumers and to retailers in the US, Canada, Dubai, Korea, Peru, Sweden, and UK. The company has a separate B2B storefront that allows its stockists to make bulk orders quickly and easily. The B2B site also provides access to brand assets, such as logos, photos, and media kit, to help retailers promote and sell the products.
By offering a seamless B2B buying experience, Picky Bars can increase its sales volume, reach new markets, and build long-term relationships with its customers. Picky Bars can also benefit from the word-of-mouth marketing and brand awareness generated by its retailers. Picky Bars can also influence the global demand for healthy snacks by providing products that meet the needs and preferences of different consumers around the world.
Swag Up: Customized B2B Swag for Companies
SwagUp is a company that provides branded products or swag for companies that want to reward their employees, customers, or event attendees. SwagUp offers a variety of products, such as t-shirts, hoodies, mugs, notebooks, and masks, that can be customized with logos, colors, and designs.
SwagUp has a user-friendly B2B ecommerce website that allows customers to create their own swag packs from scratch or choose from preset packs. Customers can also order individual products in bulk or request a quote for custom orders. SwagUp handles the production, packaging, and shipping of the products to the customers or their recipients.
SwagUp can boost the global demand for customized swag by offering a convenient and affordable way to order branded products online. SwagUp can also help its customers increase their brand recognition, loyalty, and engagement by providing them with high-quality and personalized swag.
References:
https://www.infosys.com/about/knowledge-institute/insights/Documents/future-customer-engagement.pdf
http://fortune.com/fortune500/2015/
https://archive.org/details/ecommerceformula00plan/page/26
15 Best B2B Ecommerce Examples (2023)
Business-to-Business (B2B): What It Is and How It’s Used
https://www.hubspot.com/marketing-automation-information
https://www.shopify.com/compass
https://slack.com/customer-stories
https://mailchimp.com/presents/
https://trailhead.salesforce.com/
