7 B2B Lead Generation Companies You Should Know
If you are looking for ways to grow your business and reach more potential customers, you might want to consider hiring a B2B lead generation company. B2B lead generation companies are experts in finding and qualifying prospects who are interested in your products or services. They can help you save time, money and resources by taking care of the tedious and challenging tasks of prospecting, outreach, follow-up and appointment setting.
But how do you choose the right B2B lead generation company for your needs? There are many factors to consider, such as their experience, reputation, pricing, methodology, technology and results. To help you make an informed decision, we have compiled a list of 7 B2B lead generation companies that you should know. These companies have proven track records of delivering high-quality leads and helping their clients achieve their sales goals.
1. Leadfeeder
Leadfeeder is a B2B lead generation software that identifies the companies that visit your website and what they do there. It also provides you with contact details of decision-makers and integrates with your CRM and email tools. Leadfeeder helps you prioritize your leads based on their behavior, interest and fit, and enables you to reach out to them with personalized messages. Leadfeeder is trusted by over 30,000 sales and marketing professionals worldwide.
2. Growbots
Growbots is a B2B lead generation platform that uses artificial intelligence to find and contact your ideal prospects. It allows you to create custom campaigns with personalized emails and follow-ups, and automatically schedules meetings with qualified leads. Growbots also provides you with analytics and insights to optimize your performance and improve your conversion rates. Growbots has generated over 10 million leads for more than 1,000 clients across various industries.
3. UpLead
UpLead is a B2B lead generation tool that helps you find and connect with your target audience. It gives you access to over 54 million verified contacts from over 200 countries, and lets you filter them by criteria such as industry, location, job title, company size and more. UpLead also verifies the email addresses of your leads in real-time, ensuring that you only reach out to valid prospects. UpLead integrates with popular CRM and marketing platforms such as Salesforce, HubSpot, Mailchimp and Zapier.
4. LeadGenius
LeadGenius is a B2B lead generation service that combines human intelligence and machine learning to deliver accurate and relevant leads. It uses a global network of researchers to find and enrich your leads with data such as email, phone, social media, industry, revenue and more. LeadGenius also helps you segment your leads based on their persona, pain points, buying stage and other criteria, and enables you to engage them with personalized campaigns. LeadGenius has helped over 500 clients generate over 25 million leads.
5. SalesRoads
SalesRoads is a B2B lead generation agency that provides outsourced appointment setting and sales development services. It hires and trains experienced sales professionals who act as an extension of your sales team. SalesRoads handles the entire sales cycle from prospecting to closing, and delivers qualified appointments and opportunities for your sales reps. SalesRoads has worked with over 400 clients from various industries such as software, healthcare, education and manufacturing.
6. EBQ
EBQ is a B2B lead generation company that offers a full suite of sales and marketing services. It provides you with dedicated teams of specialists who handle each stage of the buyer’s journey, from awareness to advocacy. EBQ helps you generate demand, nurture leads, set appointments, close deals and retain customers. EBQ has served over 1,000 clients from different sectors such as technology, finance, healthcare and energy.
7. CIENCE
CIENCE is a B2B lead generation company that combines human talent and technology to deliver qualified leads for your business. It uses a data-driven approach to identify and target your ideal buyers, and creates personalized outreach campaigns to engage them across multiple channels. CIENCE also tracks and measures the results of your campaigns, and provides you with actionable insights to improve your ROI. CIENCE has generated over 3 million leads for over 1,500 clients in various industries.
These are some of the best B2B lead generation companies that you can consider for your business growth. Each of them has its own strengths and weaknesses, so you need to do your own research and compare them based on your specific needs and budget. However, no matter which company you choose, you can be sure that they will help you generate more leads, more sales and more revenue.
How B2B Lead Generation Companies Are Adapting to the Changing Global Demand
B2B lead generation is the process of identifying potential customers (leads) for businesses that sell their products or services to other businesses. It is a crucial step in the sales cycle, as it helps to fill the sales pipeline with qualified prospects who are interested in buying.
However, the global demand for B2B lead generation services is not static. It changes according to various factors, such as market trends, customer preferences, economic conditions, technological innovations, and competitive pressures. Therefore, B2B lead generation companies need to adapt to these changes and offer solutions that meet the evolving needs of their clients.
What Are the Key Factors Driving the Increase or Decrease in Global Demand for B2B Lead Generation Services?
According to a report by Research and Markets, the global B2B lead generation market size was valued at USD 3.26 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 10.5% from 2021 to 2028. Some of the key factors driving this growth are:
– The increasing adoption of digital marketing channels, such as email, social media, webinars, content marketing, and SEO, which enable B2B lead generation companies to reach a wider audience and generate more leads at a lower cost.
– The rising demand for personalized and targeted campaigns, which require B2B lead generation companies to use advanced tools and techniques, such as artificial intelligence (AI), data analytics, automation, and account-based marketing (ABM), to segment and nurture leads based on their behavior, interests, and needs.
– The growing need for outsourcing B2B lead generation services, especially among small and medium-sized enterprises (SMEs), which lack the resources, expertise, or time to manage their own lead generation activities.
On the other hand, some of the factors that may hamper the growth of the global B2B lead generation market are:
– The increasing competition among B2B lead generation companies, which may result in price wars, quality issues, or customer dissatisfaction.
– The changing regulations and policies regarding data privacy and security, which may limit the access and use of personal data by B2B lead generation companies or impose fines or penalties for non-compliance.
– The unpredictable impact of the COVID-19 pandemic, which may disrupt the supply chain, reduce the budget, or alter the behavior of B2B buyers.
How Can B2B Lead Generation Companies Stay Ahead of the Curve?
To survive and thrive in the dynamic and competitive B2B lead generation market, B2B lead generation companies need to:
– Monitor and analyze the market trends and customer expectations and adjust their strategies accordingly.
– Invest in innovation and technology to enhance their capabilities and efficiency and deliver better results for their clients.
– Focus on quality over quantity and provide value-added services that go beyond generating leads, such as lead qualification, lead nurturing, lead scoring, lead management, and lead conversion.
– Build long-term relationships with their clients and offer customized solutions that suit their specific goals and challenges.
– Maintain high standards of ethics and professionalism and comply with the relevant laws and regulations regarding data privacy and security.
References:
https://www.chiefmarketer.com/wp-content/uploads/2017/02/CM-B2B-Lead-Gen-Survey-2-2017.pdf
https://www.gartner.com/en/sales/glossary/marketing-qualified-lead-mql-
https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/LeadScoring/LeadScoring.htm
https://blog.marketo.com/2013/04/research-why-behavior-matters-in-lead-scoring.html
https://www.researchandmarkets.com/reports/5383124/b2b-lead-generation-market-size-share-and?utm_source=dynamic&utm_medium=BW&utm_code=7wzj9g&utm_campaign=1531226+-+Global+B2B+Lead+Generation+Market+(2021+to+2028)+-%20Market+Size%2c+Share+%26+Trends+Analysis+Report&utm_exec=joca220bwd
https://www.uplead.com/b2b-lead-generation-companies/
https://www.leadfeeder.com/
https://www.growbots.com/
