7 Tips to Generate More B2B Leads with Expert Export Management
Are you looking for ways to generate more B2B leads for your export business? Do you want to attract more clients and partners from different countries and regions? If so, you need to master the art of expert export management.
Export management is the process of planning, organizing, and executing the export activities of a business. It involves identifying the target markets, developing the export strategy, selecting the distribution channels, managing the logistics, complying with the regulations, and providing customer service.
Export management can be challenging, especially for small and medium-sized businesses that lack the resources and expertise to handle the complexities of international trade. However, with some tips and best practices, you can improve your export management skills and generate more B2B leads for your business.
Here are seven tips to help you generate more B2B leads with expert export management:
1. Conduct market research
Before you start exporting, you need to do some market research to understand the demand, competition, and opportunities in your target markets. You can use online tools, such as Google Trends, Trade Map, and Market Finder, to analyze the market size, trends, and potential of your products or services. You can also contact trade associations, chambers of commerce, and government agencies to get more information and insights.
2. Define your value proposition
A value proposition is a statement that summarizes why your customers should buy from you and not from your competitors. It should highlight the benefits, features, and advantages of your products or services, as well as how they solve the problems or meet the needs of your target audience. A clear and compelling value proposition can help you stand out from the crowd and attract more B2B leads.
3. Build a strong online presence
In today’s digital world, having a strong online presence is essential for any business that wants to reach a global audience. You need to have a professional and user-friendly website that showcases your products or services, your value proposition, your testimonials, and your contact details. You also need to optimize your website for search engines (SEO) by using relevant keywords, creating quality content, and getting backlinks from authoritative sites. Additionally, you need to leverage social media platforms, such as LinkedIn, Facebook, Twitter, and Instagram, to engage with your prospects, share valuable information, and build trust and credibility.
4. Create lead magnets
A lead magnet is an offer that you give to your prospects in exchange for their contact information, such as their name, email address, phone number, or company name. Lead magnets can be anything that provides value to your prospects, such as ebooks, white papers, case studies, webinars, podcasts, newsletters, or free consultations. Lead magnets can help you generate more B2B leads by capturing their interest and nurturing them until they are ready to buy from you.
5. Use email marketing
Email marketing is one of the most effective ways to generate more B2B leads with expert export management. Email marketing allows you to communicate with your prospects on a regular basis, provide them with useful information and tips, showcase your expertise and authority, and persuade them to take action. You can use email marketing tools, such as Mailchimp, HubSpot, or Constant Contact, to create and send personalized and targeted emails to your prospects based on their behavior and preferences.
6. Attend trade shows and events.
Trade shows and events are great opportunities to generate more B2B leads with expert export management. Trade shows and events allow you to meet face-to-face with potential customers and partners from different countries and regions, showcase your products or services in person, demonstrate your value proposition and competitive edge, and collect business cards and leads. You can find trade shows and events related to your industry or niche by using online directories, such as 10times.com or expodatabase.com.
7. Follow up with your leads
The last but not least tip to generate more B2B leads with expert export management is to follow up with your leads promptly and consistently. Following up with your leads means contacting them after they have shown interest in your products or services or after you have met them at a trade show or event. You can follow up with your leads by sending them a thank-you email or a phone call within 24 hours of their interaction with you. You can also send them more information about your products or services or invite them to a meeting or a demo. The goal of following up is to keep the conversation going until they are ready to buy from you.
By following these seven tips, you can improve your export management skills and generate more B2B leads for your business. Remember that export management is not a one-time activity but an ongoing process that requires constant learning and improvement.
How B2B Leads Are Changing the World
B2B leads are the lifeblood of any business that sells products or services to other businesses. They are the potential customers who have shown interest in your offer and are willing to take the next step in the buying process. But how do you generate high-quality B2B leads in a competitive and dynamic market? And what are the trends and challenges that B2B marketers face in 2023? Here are some statistics that will help you answer these questions.
The Demand for B2B Leads Is Growing
According to Statista, the global B2B e-commerce market is expected to reach $20.9 trillion by 2027, up from $12.2 trillion in 2019. This means that more and more businesses are looking for solutions online, creating a huge opportunity for B2B lead generation. However, this also means that the competition is fierce and the expectations are high. B2B buyers are more informed, demanding, and selective than ever before. They want personalized, relevant, and timely communication from the vendors they choose to work with.
To meet this demand, B2B marketers need to adopt a data-driven and customer-centric approach to lead generation. They need to use strategic landing pages, content marketing, email marketing, social media marketing, video marketing, and other tactics to attract, engage, and convert their target audience. According to BloggingX, 68% of B2B businesses use strategic landing pages to generate leads for their business. According to Backlinko, content marketing is used for lead generation by 83% of B2B marketers. And according to ZoomInfo, email marketing (78%), event marketing (73%), and content marketing (67%) are the three most commonly used B2B lead generation strategies.
The Quality of B2B Leads Is Crucial
Generating B2B leads is not enough. They also need to be qualified, nurtured, and converted into customers. According to ZoomInfo, only 5-10% of qualified leads successfully convert for marketers. This means that a lot of time, money, and effort is wasted on leads that are not ready or willing to buy. To improve this conversion rate, B2B marketers need to focus on the quality of their leads, not just the quantity.
One way to ensure quality is to verify the validity of the leads before passing them to the sales team. According to BloggingX, only 56% of B2B companies do this. This means that almost half of the leads are either fake, duplicate, or irrelevant. By using tools like ZoomInfo or Leadfeeder, B2B marketers can verify the contact information, company details, and online behavior of their leads and score them based on their fit and interest.
Another way to ensure quality is to nurture the leads with relevant and timely content. According to ZoomInfo, 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis. This means that most of the leads are either ignored or bombarded with generic messages. By using tools like HubSpot or Marketo, B2B marketers can segment their leads based on their stage in the buyer’s journey, their pain points, their preferences, and their actions. They can then send them personalized emails, offers, case studies, webinars, and other content that will educate them, build trust, and move them closer to a purchase decision.
The Future of B2B Leads Is Bright
The demand for B2B leads is not going to slow down anytime soon. In fact, it is likely to increase as more businesses embrace digital transformation and look for solutions online. However, the quality of B2B leads will also become more important as buyers become more savvy and selective. B2B marketers who want to succeed in this environment need to adopt a data-driven and customer-centric approach to lead generation. They need to use a mix of tactics to attract, engage, and convert their target audience. And they need to use tools and technology to verify, nurture, and optimize their leads.
By doing so, they will be able to generate more revenue for their business and create lasting relationships with their customers. They will also be able to contribute to the growth of the global B2B market and change the world with their products or services.
References:
https://www.infosys.com/about/knowledge-institute/insights/Documents/future-customer-engagement.pdf
https://whatis.techtarget.com/definition/B2B2C-business-to-business-to-consumer
https://en.wikipedia.org/wiki/Special:BookSources/978-3-640-89316-4
https://en.wikipedia.org/wiki/Special:BookSources/978-0-538-47443-6
https://en.wikipedia.org/wiki/Special:BookSources/978-0-7641-3932-1
https://www.gov.uk/government/consultations/small-business-commissioner-role
https://pipeline.zoominfo.com/marketing/b2b-lead-generation-statistics
https://backlinko.com/b2b-marketing-stats
https://bloggingx.com/lead-generation-statistics/
