7 B2B Marketing Companies You Need to Know in 2023
Are you looking for the best B2B marketing companies to help you grow your business in 2023? B2B marketing is a specialized field that requires expertise, creativity, and data-driven strategies to reach and convert your target audience. Whether you need help with lead generation, content marketing, SEO, social media, or influencer marketing, there are B2B marketing agencies that can help you achieve your goals.
In this article, we will introduce you to seven of the top B2B marketing companies that you should know in 2023. These agencies have proven track records of delivering results for their clients across various industries and niches. They can help you create and execute effective B2B marketing campaigns that will boost your brand awareness, generate qualified leads, and increase your sales.
Here are the seven B2B marketing companies you need to know in 2023:
1. Viral Nation
Viral Nation is a global influencer marketing agency that specializes in B2B influencer campaigns. They have worked with some of the biggest brands in the world, such as Microsoft, Salesforce, Cisco, and ServiceNow. They can help you identify, engage, and manage influencers who can reach and influence your target audience. They also offer brand strategy, content creation, paid media, earned media, SEO, CRM implementation, and more services to help you optimize your B2B marketing efforts.
2. HubSpot
HubSpot is a leading software company that offers a suite of tools and resources for inbound marketing, sales, and customer service. HubSpot can help you attract, engage, and delight your prospects and customers with personalized and relevant content, email marketing, social media marketing, landing pages, webinars, chatbots, and more. HubSpot also has a network of certified partners who can provide additional services and support for your B2B marketing needs.
3. zLinq
zLinq is a telecom strategy company that helps businesses with multiple locations sync up and optimize their voice and data communications across sites. They can help you consolidate and streamline your telecom vendors and tech, such as networking, phone systems, call centers, Slack, G Suite, Teams, and more. They claim to save their clients an average of 30% time and 15% cost while improving their productivity and performance.
4. Datadog
Datadog is a cloud monitoring platform that helps engineers monitor and optimize their applications, systems, and services. Datadog can help you troubleshoot issues, track performance metrics, visualize data trends, automate alerts, and more. Datadog also integrates with hundreds of other tools and platforms that you may use for your B2B operations.
5. Qualtrics
Qualtrics is a customer experience management platform that helps you collect and analyze feedback from your customers, employees, partners, and suppliers. Qualtrics can help you understand what drives customer satisfaction, loyalty, retention, and advocacy. You can also use Qualtrics to measure and improve employee engagement, productivity, well-being, and culture. Qualtrics also offers solutions for market research, product development,
brand management, and more.
6. FedEx
FedEx is a global logistics company that offers reliable and fast delivery services for your B2B shipments. FedEx can help you ship your products domestically or internationally with various options for speed, cost, and security. You can also use FedEx to track your shipments online or via mobile app, manage your returns, and access customs clearance support.
7. Drata
Drata is a security compliance automation platform that helps you achieve and maintain compliance with various standards and regulations, such as SOC 2, ISO 27001, HIPAA, and more. Drata can help you automate the collection and verification of evidence, monitor changes in your environment, and generate audit-ready reports. Drata also helps you educate your team on security best practices, and communicate your compliance status to your customers and prospects.
These are just some of the B2B marketing companies that you should know in 2023. They can help you improve your B2B marketing strategy, and grow your business in the competitive market. If you want to learn more about these companies, or find other B2B marketing agencies that suit your needs, you can visit their websites or contact them directly.
B2B Marketing Companies: A Growing Global Demand
According to a recent report by McKinsey, B2B companies have reached equilibrium in their omnichannel capabilities, which means they can offer their customers a balanced mix of traditional, remote, and self-service interactions throughout the purchasing journey. This has led to higher customer satisfaction and market share growth for B2B companies that embrace omnichannel sales .
However, the same report also warns that B2B customers are constantly raising their expectations and demanding more channels, more convenience, and more personalization from their suppliers. To keep up with these evolving needs, B2B companies need to master five key capabilities: performance guarantees, real-time customer service, seamless integration, tailored solutions, and proactive engagement .
How do B2B marketing companies fit into this picture? Well, they play a crucial role in helping B2B companies achieve omnichannel excellence and deliver value to their customers. B2B marketing companies can help their clients with various aspects of their marketing strategy, such as:
– Creating engaging and relevant content for different channels and stages of the buyer’s journey
– Optimizing websites and landing pages for SEO and conversions
– Leveraging social media platforms to build brand awareness and generate leads
– Implementing email marketing campaigns to nurture prospects and retain customers
– Using video marketing to showcase products and services and educate customers
– Applying marketing automation tools to streamline processes and personalize interactions
– Analyzing marketing data and metrics to measure performance and optimize campaigns
The global demand for B2B marketing services is expected to grow as more B2B companies realize the benefits of outsourcing their marketing functions to experts. According to HubSpot’s State of Marketing Report 2021, 76% of companies report using automation in 2021, 47% of marketers use bots, and 92% of B2B marketers now have an account-based marketing (ABM) program . These trends indicate that B2B marketing is becoming more sophisticated and requires specialized skills and knowledge.
Moreover, Statista reports that the global digital advertising market is projected to reach $526 billion by 2024, with search advertising being the largest segment. This shows that B2B companies are investing more in online marketing channels to reach their target audiences and generate leads.
In conclusion, B2B marketing companies are in high demand as they can help B2B companies adapt to the changing customer preferences and expectations in the omnichannel era. By providing a range of marketing services and solutions, B2B marketing companies can help their clients achieve their sales and growth goals.
References:
https://archive.org/details/ecommerceformula00plan/page/26
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-new-b2b-growth-equation
https://www.hubspot.com/marketing-statistics
https://www.statista.com/topics/8954/marketing-worldwide/
https://blog.hubspot.com/marketing/b2b-marketing
https://builtin.com/articles/b2b-companies
https://influencermarketinghub.com/b2b-marketing-agency/
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