7 B2B Marketing Examples to Inspire Your Strategy in 2023

B2B marketing is the process of promoting products or services to other businesses or organizations. It can be challenging to stand out in a crowded and competitive market, especially when your target audience is busy and savvy. That’s why you need a solid strategy that showcases your value proposition, builds trust and credibility, and engages your prospects with relevant and helpful content.

In this article, we will look at seven B2B marketing examples from different industries and niches, and analyze what makes them effective and how you can apply their best practices to your own campaigns.

HubSpot: The Ultimate Guide to Marketing Trends in 2021

HubSpot is a leading platform for inbound marketing, sales, and customer service. They produce a lot of high-quality content that educates and informs their audience on various topics related to marketing, sales, and business growth.

One of their most popular pieces of content is The Ultimate Guide to Marketing Trends in 2021, which covers the latest trends, insights, and predictions for the future of marketing. The guide is a comprehensive resource that includes data, examples, tips, and tools for marketers to stay ahead of the curve and adapt to the changing landscape.

The guide is an example of how to create a valuable and authoritative piece of content that showcases your expertise and thought leadership, as well as provides practical guidance and solutions for your audience. It also helps HubSpot generate leads by offering a free download of the guide in exchange for an email address.

Slack: Work Smarter with Slack

Slack is a cloud-based collaboration tool that allows teams to communicate, share files, and manage projects. Slack has a strong brand identity and voice that reflects their mission to make work simpler, more pleasant, and more productive.

One of their B2B marketing examples is their Work Smarter with Slack campaign, which features real stories from their customers on how they use Slack to improve their workflows, efficiency, and results. The campaign includes videos, blog posts, case studies, webinars, and ebooks that showcase the benefits and features of Slack from different perspectives and use cases.

The campaign is an example of how to use social proof and storytelling to demonstrate the value and impact of your product or service on your customers’ success. It also helps Slack build trust and loyalty with their audience by highlighting their customer-centric approach and culture.

Shopify: Shopify Compass

Shopify is an e-commerce platform that enables anyone to create an online store and sell their products. Shopify has a large and diverse customer base that ranges from small businesses and entrepreneurs to established brands and celebrities.

One of their B2B marketing examples is Shopify Compass, which is a free online learning platform that offers courses, tutorials, webinars, and resources for aspiring and existing online store owners. Shopify Compass covers topics such as e-commerce fundamentals, marketing strategies, branding tips, product sourcing, store design, analytics, and more.

Shopify Compass is an example of how to create an engaging and helpful educational platform that attracts and nurtures your prospects with relevant and actionable content. It also helps Shopify position themselves as a trusted partner and advisor for their customers’ e-commerce journey.

Zoom: Zoomtopia

Zoom is a video conferencing software that enables remote communication and collaboration. Zoom has seen a massive surge in popularity and usage due to the COVID-19 pandemic and the shift to remote work.

One of their B2B marketing examples is Zoomtopia, which is an annual virtual event that celebrates the power of video communications. Zoomtopia features keynote speakers, breakout sessions, product announcements, networking opportunities, entertainment, and more. The event attracts thousands of attendees from different industries and backgrounds who want to learn more about Zoom’s vision, products, best practices, and success stories.

Zoomtopia is an example of how to create an immersive and interactive virtual event that showcases your brand personality, values, and community. It also helps Zoom generate awareness, engagement, leads, and loyalty among their audience.

Mailchimp: Mailchimp Presents

Mailchimp is an email marketing platform that helps businesses create and send personalized emails to their subscribers. Mailchimp has a distinctive brand style and tone that sets them apart from other email marketing tools.

One of their B2B marketing examples is Mailchimp Presents, which is a collection of original content that explores topics related to entrepreneurship, creativity, culture, and more. Mailchimp Presents includes podcasts, documentaries, series, films,
and animations that feature stories from diverse voices and perspectives.

Mailchimp Presents is an example of how to create a unique and memorable content experience that showcases your brand values and vision while entertaining
and inspiring your audience. It also helps Mailchimp build brand awareness,
affinity,
and loyalty among their audience.

Salesforce: State of Sales

Salesforce is a cloud-based software company that provides customer relationship management (CRM) solutions for businesses of all sizes
and industries. Salesforce is known for its innovation and leadership in the CRM space.

One of their B2B marketing examples is State of Sales, which is a global research report that reveals the trends, challenges, and opportunities for sales teams in the digital era. The report is based on a survey of over 6,000 sales professionals from different regions, roles, and sectors. The report provides insights, benchmarks, and best practices for sales leaders and practitioners to optimize their performance and results.

State of Sales is an example of how to create a data-driven and credible piece of content that showcases your industry knowledge and authority while providing valuable and relevant information for your audience. It also helps Salesforce generate leads by offering a free download of the report in exchange for an email address.

Canva: Canva for Enterprise

Canva is an online graphic design platform that allows anyone to create stunning visuals for any purpose. Canva has a simple and intuitive interface that makes design easy and fun for everyone.

One of their B2B marketing examples is Canva for Enterprise, which is a premium subscription plan that offers advanced features and tools for large teams and organizations. Canva for Enterprise includes features such as brand kits, team templates, approval workflows, single sign-on, unlimited storage, and more.

Canva for Enterprise is an example of how to create a clear and compelling value proposition that highlights the benefits and advantages of your product or service for your target audience. It also helps Canva generate leads by offering a free trial of Canva for Enterprise in exchange for an email address.

These are some of the B2B marketing examples that you can learn from and apply to your own strategy in 2022. Whether you want to create content, events, or campaigns, you need to focus on delivering value, relevance, and quality to your audience. You also need to showcase your brand personality, voice, and story to differentiate yourself from your competitors and connect with your audience on an emotional level.

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How B2B Marketing Examples Can Boost Your Global Demand

B2B marketing is the process of promoting products or services to other businesses or organizations. B2B marketing can help you increase your brand awareness, generate leads, and grow your sales. But how do you create effective B2B marketing campaigns that resonate with your target audience and show them the value of your offer? One way is to look at some successful B2B marketing examples and learn from them.

In this article, we will share two B2B marketing examples that show how you can increase or decrease the global demand for your industry. We will also explain what makes these examples effective and how you can apply their best practices to your own B2B marketing strategy.

Example 1: HubSpot’s Ultimate Guide to B2B Marketing

HubSpot is a leading software company that provides tools and solutions for inbound marketing, sales, and customer service. HubSpot’s blog is one of the most popular and authoritative sources of information on B2B marketing topics. One of their most successful blog posts is The Ultimate Guide to B2B Marketing in 2023 [+ New Data] .

This blog post is a comprehensive and updated guide on everything you need to know about B2B marketing in 2023. It covers topics such as:

What is B2B marketing and how it differs from B2C marketing
The most effective B2B marketing strategies and channels
The latest trends and data on B2B marketing
The best B2B marketing examples and case studies

This blog post is an excellent example of how to use content marketing to increase the global demand for your industry. By providing valuable and relevant information to their audience, HubSpot positions itself as a thought leader and a trusted source of guidance on B2B marketing. HubSpot also showcases its own products and services throughout the blog post, demonstrating how they can help their potential customers achieve their goals.

Some of the best practices that you can learn from this example are:

Create long-form and in-depth content that covers all the aspects of your topic
Use data and statistics to support your claims and show your credibility
Include visuals, such as images, charts, graphs, and videos, to make your content more engaging and easier to digest
Use headings, subheadings, bullet points, and lists to organize your content and improve readability
Include a clear call-to-action at the end of your content that invites your readers to take the next step in their buyer journey

Example 2: Semrush’s SEO Tips on LinkedIn

Semrush is a leading SEO platform that helps marketers optimize their websites and online presence for search engines. Semrush uses various social media platforms to reach and engage with their audience, but one of their most effective channels is LinkedIn.

LinkedIn is the largest professional social network in the world, with almost 800 million members . LinkedIn is also the most trusted social site on the web, according to Insider Intelligence . Therefore, LinkedIn is an ideal platform for B2B marketers who want to connect with decision-makers and influencers in their industry.

One of the ways that Semrush uses LinkedIn to attract and educate their audience is by posting SEO tips and insights on a regular basis. These tips are packaged in colorful and engaging infographics that make them easy to consume and share with their network .

These posts are a great example of how to use social media marketing to decrease the global demand for your industry. By sharing useful and actionable information that helps their audience improve their SEO performance, Semrush establishes itself as an authority and a problem-solver in their niche. Semrush also drives traffic to their website and generates leads by including links to their blog posts, webinars, ebooks, and other resources.

Some of the best practices that you can learn from this example are:

Use social media platforms that match your audience’s preferences and behaviors
Create short and simple content that delivers value and solves pain points
Use visuals, such as infographics, videos, or GIFs, to catch attention and stand out from the crowd
Include links to your website or landing pages where you can capture leads or conversions
Encourage engagement by asking questions, inviting feedback, or starting discussions

B2B marketing can be challenging, but it can also be rewarding if you know how to create campaigns that resonate with your audience and show them the value of your offer. By looking at some successful B2B marketing examples, you can learn from their best practices and apply them to your own strategy.

Whether you want to increase or decrease the global demand for your industry, you can use content marketing or social media marketing as effective tools to reach and influence your potential customers. Remember to provide valuable and relevant information, use data and visuals to support your message, and include clear calls-to-action to guide your audience to the next step.

If you need more help with your B2B marketing strategy, you can check out some of the online marketing services and platforms that powered these campaigns, such as HubSpot, Semrush, or LinkedIn. These platforms can help you create, manage, and optimize your B2B marketing campaigns and achieve your goals.

References:

https://www.infosys.com/about/knowledge-institute/insights/Documents/future-customer-engagement.pdf

https://www.tandfonline.com/doi/abs/10.1080/00343409950081275

https://blog.hubspot.com/marketing/b2b-marketing
https://news.linkedin.com/about-us#statistics
https://www.emarketer.com/content/which-social-media-platforms-do-us-internet-users-trust-most-with-their-personal-data
https://www.linkedin.com/company/semrush/

https://www.hubspot.com/marketing-trends

https://slack.com/work-smarter

https://www.shopify.com/compass

https://zoomtopia.us/