7 Best Customer Relationship Management Companies in 2024

Customer relationship management (CRM) is the process of managing interactions with existing and potential customers. CRM software helps businesses organize, automate, and improve their customer relationships, sales, marketing, and service.

But with so many CRM companies out there, how do you choose the best one for your business? In this article, we will review 7 of the best CRM companies in 2021, based on their features, pricing, customer reviews, and more.

Key Takeaways

Customer relationship management (CRM) is the process of managing interactions with existing and potential customers.

CRM software helps businesses organize, automate, and improve their customer relationships, sales, marketing, and service.

There are many CRM companies in the market that offer different features, pricing, customer reviews, and more.

Choosing the best CRM company for your business depends on your goals, budget, and preferences.

CRM software can help you improve your customer satisfaction, loyalty, retention, and referrals. It can also help you increase your sales productivity, efficiency, and revenue. It can also help you gain insights into your customer behavior, preferences, and needs.

1. HubSpot CRM

HubSpot CRM is a free and easy-to-use CRM platform that integrates with HubSpot’s other marketing, sales, and service tools. HubSpot CRM lets you manage contacts, deals, tasks, emails, calls, meetings, and more from one dashboard. You can also use HubSpot CRM to create and track marketing campaigns, generate leads, and nurture prospects.

HubSpot CRM is ideal for small to medium-sized businesses that want a simple and powerful CRM solution that can grow with them. HubSpot CRM also offers paid plans that include advanced features such as custom fields, workflows, reporting, and automation.

2. Salesforce

Salesforce is the world’s leading CRM platform that helps businesses of all sizes connect with their customers across sales, marketing, service, and more. Salesforce offers a range of cloud-based products that cover every aspect of customer relationship management, such as Sales Cloud, Marketing Cloud, Service Cloud, Commerce Cloud, Platform, and more.

Salesforce is suitable for businesses that need a comprehensive and customizable CRM solution that can handle complex processes and workflows. Salesforce also has a large ecosystem of partners and apps that extend its functionality and integration capabilities.

3. Zoho CRM

Zoho CRM is a cloud-based CRM software that helps businesses manage their sales, marketing, customer support, and inventory in a single system. Zoho CRM enables you to capture leads from various sources, follow up with them via email, phone, chat, or social media, and close more deals faster.

Zoho CRM is designed for small to large businesses that want a flexible and affordable CRM solution that can adapt to their changing needs. Zoho CRM also integrates with Zoho’s other business apps, such as Zoho Mail, Zoho Docs, Zoho Analytics, and more.

4. Freshworks CRM

Freshworks CRM is a cloud-based CRM software that combines the power of sales and marketing automation in one platform. Freshworks CRM helps you attract, engage, and delight your customers with personalized campaigns, conversations, and experiences.

Freshworks CRM is ideal for businesses that want a user-friendly and AI-powered CRM solution that can help them increase conversions and retention. Freshworks CRM also integrates with Freshworks’ other products, such as Freshdesk, Freshchat, Freshcaller, and more.

5. Pipedrive

Pipedrive is a cloud-based CRM software that focuses on helping sales teams manage their pipeline and close more deals. Pipedrive lets you create and track stages for each deal, assign tasks and activities to each stage, and follow up with your prospects via email or phone.

Pipedrive is best for sales-driven businesses that want a simple and visual CRM solution that can help them optimize their sales process and performance. Pipedrive also offers features such as email templates, automation rules, reporting dashboards, and integrations with popular tools like Gmail, Outlook, Zapier, and more.

6. Insightly

Insightly is a cloud-based CRM software that helps businesses manage their contacts, leads, opportunities, projects, and tasks in one place. Insightly lets you create relationships between your records to get a complete view of your customers and their interactions with your business.

Insightly is suitable for small to medium-sized businesses that want a versatile and scalable CRM solution that can also handle project management and collaboration. Insightly also offers features such as web forms, email tracking, workflow automation, business intelligence, and integrations with apps like Gmail, Outlook, Mailchimp, QuickBooks, and more.

7. ActiveCampaign

ActiveCampaign is a cloud-based CRM software that combines email marketing, marketing automation, and sales automation in one platform. ActiveCampaign helps you create and send personalized and targeted email campaigns, automate your sales and marketing workflows, and track and measure your results.

ActiveCampaign is perfect for businesses that want a powerful and easy-to-use CRM solution that can help them grow their email list, increase their conversions, and boost their revenue. ActiveCampaign also offers features such as landing pages, forms, surveys, chat, SMS, CRM reporting, and integrations with apps like Shopify, WordPress, Facebook, Zapier, and more.

Customer relationship management is essential for any business that wants to build long-lasting relationships with their customers and grow their revenue. Choosing the best CRM company for your business depends on your goals, budget, and preferences. We hope this article has helped you narrow down your options and find the best CRM company for your needs.

Tips

Define your goals and expectations before choosing a CRM software.

Compare different CRM companies and products based on your criteria.

Request a free trial or demo before making a purchase decision.

Seek feedback from your team members and customers on the CRM software.

Monitor and measure the performance and impact of the CRM software.

Customer Relationship Management: A Growing Industry

Customer relationship management (CRM) is a software solution that helps businesses manage, organize, and monitor their interactions with customers and prospects. CRM software can improve customer satisfaction, loyalty, retention, and revenue by providing personalized and timely services, insights, and feedback. CRM software can also automate various tasks such as marketing campaigns, sales processes, customer support, and analytics.

The value of CRM markets

According to a report by Grand View Research , the global customer relationship management market size was valued at USD 58.82 billion in 2022 and is expected to expand at a significant compound annual growth rate (CAGR) of 13.9% from 2023 to 2030. The report attributes the market growth to the ongoing trends such as hyper-personalization of customer service, use of AI and automation, and implementation of robust social media customer service across industries.

The COVID-19 pandemic has also accelerated the adoption of CRM software as businesses shifted to remote work and digital channels to communicate with their customers. CRM software provides real-time communication, collaboration, and tracking tools that enhance the customer experience and feedback. According to a report by Fortune Business Insights , the global customer relationship management market size is projected to grow from USD 71.06 billion in 2023 to USD 157.53 billion by 2030, exhibiting a CAGR of 12.0% during the forecast period.

The demand for CRM software varies by industry verticals, applications, enterprise size, and deployment model. According to Statista , the banking, financial services, and insurance (BFSI) sector accounted for the largest share of CRM software revenue in 2021, followed by retail and e-commerce, IT and telecommunications, and healthcare. The most common applications of CRM software are marketing and sales automation, customer management, lead generation and customer retention, customer support and contact center, CRM analytics, and social media management. The demand for cloud-based CRM software is expected to surpass that of on-premise CRM software due to its scalability, flexibility, and cost-effectiveness.

The global customer relationship management market is highly competitive and fragmented, with several players offering different solutions and services to cater to the diverse needs of customers. Some of the key players in the market are Salesforce.com Inc., Oracle Corporation, SAP SE, Microsoft Corporation, Adobe Inc., IBM Corporation, Zoho Corporation Pvt. Ltd., HubSpot Inc., Freshworks Inc., SugarCRM Inc., among others.

Frequently Asked Questions:

Q1: What is CRM software?
A: CRM software is a tool that helps businesses manage their interactions with existing and potential customers. CRM software helps businesses organize, automate, and improve their customer relationships, sales, marketing, and service.

Q2: Why do I need CRM software?
A: CRM software can help you improve your customer satisfaction, loyalty, retention, and referrals. CRM software can also help you increase your sales productivity, efficiency, and revenue. CRM software can also help you gain insights into your customer behavior, preferences, and needs.

Q3: How do I choose the best CRM software for my business?
A: There is no one-size-fits-all answer to this question. The best CRM software for your business depends on your specific needs, goals, budget, and preferences. Some factors to consider when choosing a CRM software are:

The size and type of your business
The features and functionality you need
The ease of use and learning curve
The integration and compatibility with your existing tools
The pricing and payment options
The customer support and service
The security and reliability

Q4: What are the benefits of cloud-based CRM software?
A: Cloud-based CRM software is a type of CRM software that is hosted on the internet and accessed via a web browser or a mobile app. Cloud-based CRM software has several advantages over on-premise CRM software, such as:

Lower upfront and maintenance costs
Higher scalability and flexibility
Easier access and collaboration
Faster updates and upgrades
Better security and backup

Q5: What are some of the challenges of using CRM software?
A: CRM software is not a magic bullet that can solve all your customer relationship problems. CRM software also comes with some challenges, such as:

Data quality and accuracy
User adoption and training
Privacy and compliance
Customization and configuration
Vendor lock-in and switching costs

References:

http://www.hcltech.com/sites/default/files/CRM_Trends_Insurance.pdf

https://eprints.soas.ac.uk/21171/1/Chapter%209%20-%2010%20Dec%202014%20-%20ANA-ACT%5B1%5D.pdf

https://www.gartner.com/doc/481170/gartners-top–crm-case

https://doi.org/10.1509%2Fjmkg.2005.69.4.201

http://www.cmswire.com/customer-experience/7-top-crm-trends-for-2017-a-look-ahead/

https://www.academia.edu/12111029

https://crm.org/crmland/mobile-crm

https://www.grandviewresearch.com/industry-analysis/customer-relationship-management-crm-market
https://www.fortunebusinessinsights.com/customer-relationship-management-crm-market-103418
https://www.statista.com/outlook/tmo/software/enterprise-software/customer-relationship-management-software/worldwide