How to Choose the Best Exhibition Display Stands for Your Business

Exhibition display stands are an essential part of any trade show or event. They help you showcase your products, services, brand and message to potential customers and partners. But how do you choose the best exhibition display stands for your business? Here are some tips to help you make the right decision.

KEY TAKEAWAYS

Know your goals budget type size of exhibition display stand

Design with audience graphics colour lighting layout features in mind

Use interactive ideas games contests social media surveys apps

Follow best practices plan ahead test review train motivate monitor evaluate

Choose references meta description frequently questions tip

1. Know your goals and budget.

Before you start looking for exhibition display stands, you need to have a clear idea of what you want to achieve and how much you can spend. Do you want to generate leads, increase sales, launch a new product, or raise awareness? How many visitors do you expect to attract and what kind of impression do you want to make? How much space do you have and what are the technical requirements? These factors will help you narrow down your options and find the most suitable exhibition display stands for your needs.

2. Choose the right type and size of exhibition display stand.

There are many types and sizes of exhibition display stands available, from pop-up displays and banner stands to modular displays and custom-built stands. Each one has its own advantages and disadvantages, depending on your goals, budget, space and design preferences. For example, pop-up displays and banner stands are easy to set up, transport and store, but they may not offer enough flexibility or impact for some businesses. Modular displays are more versatile and customizable, but they may require more time and effort to assemble and dismantle. Custom-built stands are the most creative and impressive, but they may also be the most expensive and complex to manage.

3. Design your exhibition display stand with your audience in mind.

Once you have chosen the type and size of your exhibition display stand, you need to design it with your audience in mind. You want to create a stand that attracts attention, communicates your message clearly, and encourages interaction. Here are some elements to consider when designing your exhibition display stand:

Graphics: Your graphics should be eye-catching, relevant, and consistent with your brand identity. They should also convey your key benefits and unique selling points in a simple and memorable way.

Color: Your color scheme should match your brand colors and create a positive mood for your visitors. You can also use color to highlight important information or create contrast.

Lighting: Your lighting should enhance your graphics, create a welcoming atmosphere, and draw attention to your products or features. You can use different types of lighting, such as spotlights, backlights, or LED lights, depending on the effect you want to achieve.

Layout: Your layout should be easy to navigate, accessible, and functional. You should arrange your elements in a way that guides your visitors through your stand and encourages them to engage with your staff or products. You should also leave enough space for movement, interaction, and demonstration.

Features: Your features should add value to your stand and make it more interactive and memorable. You can use features such as product showcases, TV screens, high-level branding, literature racks, counters, or furniture to display your products, provide information, or create comfort.

4. Use interactive ideas for exhibition stands to increase engagement.

One of the best ways to make your exhibition display stand stand out is to use interactive ideas for exhibition stands that increase engagement with your visitors. Interactive ideas for exhibition stands can help you attract more attention, generate more leads, collect more feedback, or create more loyalty. Here are some examples of interactive ideas for exhibition stands:

Games: Games are a fun and effective way to attract visitors to your stand and keep them entertained. You can use games that are related to your products or services, such as quizzes, puzzles, or challenges, or games that are simply fun and appealing, such as VR games, arcade games, or board games.

Contests: Contests are another way to attract visitors to your stand and reward them for their participation. You can use contests that require skill or knowledge, such as trivia questions or product demonstrations, or contests that rely on luck or chance, such as raffles or prize wheels.

Social media: Social media is a powerful tool to promote your stand and engage with your visitors online. You can use social media platforms such as Facebook, Twitter, Instagram, or LinkedIn to share updates, photos, videos, or live streams from your stand. You can also use social media features such as hashtags, polls, stories, or filters to encourage interaction and feedback from your visitors.

Surveys: Surveys are a useful way to collect data and insights from your visitors about their needs, preferences, opinions, or satisfaction. You can use surveys that are short and simple, such as rating scales or multiple-choice questions, or surveys that are more detailed and complex, such as open-ended questions or comment boxes.

Apps: Apps are a convenient way to provide information and services to your visitors through their mobile devices. You can use apps that are specific to your products or services, such as product catalogs, ordering systems, or loyalty programs, or apps that are general and useful, such as maps, schedules, or networking tools.

5. Follow the best practices for exhibition display stands.

Finally, you need to follow the best practices for exhibition display stands to ensure that your stand is successful and effective. Here are some of the best practices for exhibition display stands:

Plan ahead: Planning ahead is crucial for any exhibition display stand project. You need to research your target market, competitors, and industry trends, and set realistic and measurable goals and objectives. You also need to choose a reliable and experienced exhibition display stand supplier and communicate your requirements and expectations clearly and regularly.

Test and review: Testing and reviewing your exhibition display stand before the event is important to avoid any problems or issues during the event. You need to check the quality and functionality of your stand, and make sure that everything works as expected. You also need to review your design and content, and make sure that they are accurate and up to date.

Train and motivate: Training and motivating your staff is essential for any exhibition display stand project. You need to train your staff on how to use your stand, how to interact with your visitors, how to handle inquiries or objections, and how to collect leads or sales. You also need to motivate your staff by providing incentives, feedback, or recognition.

Monitor and evaluate: Monitoring and evaluating your exhibition display stand during and after the event is important to measure your performance and results. You need to monitor your traffic, leads, sales, feedback, or social media activity, and compare them with your goals and objectives. You also need to evaluate your strengths, weaknesses, opportunities, or threats, and identify areas for improvement or innovation.

TIP

A good tip for choosing the best exhibition display stands for your business is to plan ahead research your market competitors and industry trends set realistic and measurable goals and objectives choose a reliable and experienced supplier communicate your requirements and expectations clearly test review train motivate monitor evaluate

Exhibition Display Stands Industry: Global Trends and Statistics

Exhibition display stands are an essential part of trade show marketing, as they help exhibitors showcase their products, services, and brand identity to potential customers and partners. According to a survey by Display Wizard, an eye-catching stand is the most effective method for attracting attendees according to 48% of exhibitors surveyed. However, the exhibition display stands industry is also facing some challenges and changes in the global market, such as the impact of the Covid-19 pandemic, the rise of hybrid events, and the demand for more sustainable solutions.

The Impact of Covid-19 on the Exhibition Display Stands Industry

The Covid-19 pandemic has severely affected the trade show and event marketing industry, as many events were cancelled or postponed due to lockdowns, travel restrictions, and health concerns. According to Statista, the revenue of selected trade fair organizers worldwide dropped from $6.8 billion in 2019 to $1.3 billion in 2020. However, as the effects of the pandemic waned, in-person meetings were the most used format for exhibitions worldwide in the first semester of 2023. Moreover, 64% of exhibitors plan to exhibit at more trade shows in 2023, and 72% of businesses said that they generated new leads and brand awareness from trade shows in 2022.

The Rise of Hybrid Events and Their Implications for the Exhibition Display Stands Industry

The Covid-19 pandemic has also changed how people attend events, and now ‘hybrid’ events (a mix between online and in-person) are being predicted by marketeers. According to Bizzabo, 97% of event marketers believe we will see more hybrid events in the future. This means that exhibitors will have to adapt their display stands to cater to both physical and virtual audiences, using technologies such as live streaming, video conferencing, augmented reality, and interactive displays. Hybrid events also offer exhibitors the opportunity to reach a wider and more diverse audience, as well as to save costs on travel and logistics.

The Demand for More Sustainable Solutions in the Exhibition Display Stands Industry

Trade show exhibiting can be damaging to the environment, with a lot of waste generated from disposable materials, transportation, and energy consumption. According to Display Wizard, 92% of businesses plan to be more sustainable when exhibiting at trade shows. This means that exhibitors will have to look for more eco-friendly options for their display stands, such as using reusable or recyclable materials, choosing local suppliers, reducing packaging, and using renewable energy sources. Exhibitors can also benefit from being more sustainable, as it can enhance their brand image, attract more customers, and save money in the long run.

The exhibition display stands industry is a vital part of trade show marketing, as it helps exhibitors create a memorable impression on their target audience. However, the industry is also facing some challenges and changes in the global market, such as the impact of Covid-19, the rise of hybrid events, and the demand for more sustainable solutions. Exhibitors will have to adapt their display stands accordingly, using innovative technologies, eco-friendly materials, and creative designs.

FREQUENTLY QUESTIONS

Q: What are the benefits of exhibition display stands?
A: Exhibition display stands can help you showcase your products, services, brand and message to potential customers and partners. They can also help you generate leads, increase sales, launch new products, or raise awareness.

Q: What are the types of exhibition display stands?
A: There are many types of exhibition display stands available, such as pop-up displays, banner stands, modular displays, custom-built stands, etc. Each one has its own advantages and disadvantages depending on your goals, budget, space and design preferences.

Q: How do I design my exhibition display stand?
A: You need to design your exhibition display stand with your audience in mind. You need to create a stand that attracts attention, communicates your message clearly, and encourages interaction. You need to consider elements such as graphics, color, lighting, layout, and features.

Q: How do I make my exhibition display stand interactive?
A: You can make your exhibition display stand interactive by using interactive ideas for exhibition stands that increase engagement with your visitors. You can use interactive ideas such as games, contests, social media, surveys or apps.

Q: How do I measure the success of my exhibition display stand?
A: You need to measure the success of your exhibition display stand by monitoring and evaluating your performance and results. You need to compare your traffic, leads, sales feedback or social media activity with your goals and objectives. You also need to identify areas for improvement or innovation.

References:

https://en.wikipedia.org/wiki/Special:BookSources/978-1-60901-084-3

https://worldwide.espacenet.com/textdoc?DB=EPODOC&IDX=US4919270

https://worldwide.espacenet.com/textdoc?DB=EPODOC&IDX=US7131543

https://tradeshowplus.com/

https://skyline.com/portable-exhibits

https://www.quadrant2design.com/exhibition-stand/display-stands/

https://www.skylinewhitespace.com/exhibition-stand-ideas-the-ultimate-guide/