How To Find Importers, 7 Tips

How To Find Importers

7 Tips on How to Find Importers for Your Products

If you are a manufacturer or exporter of products, you might be wondering how to find importers who are interested in buying your goods. Importers are essential for expanding your market and reaching new customers. However, finding them can be challenging, especially if you are new to the international trade scene. Here are some tips on how to find importers for your products and establish successful business relationships with them.

1. Identify your target market and potential importers

Before you start looking for importers, you need to have a clear idea of who your ideal customers are and where they are located. You should research the market demand, competition, regulations, and cultural preferences of your target countries. You can use online tools such as Google Trends, Trade Map, and Market Finder to help you with this step. Once you have identified your target market, you can use databases such as Kompass, Global Sources, and Alibaba to find potential importers who match your product category and location.

2. Create a professional website and online presence

Having a website that showcases your products, company profile, and contact information is crucial for attracting importers. Your website should be easy to navigate, informative, and appealing. You should also optimize your website for search engines (SEO) by using relevant keywords, meta tags, and descriptions. Additionally, you should create and maintain an online presence on social media platforms such as Facebook, LinkedIn, Twitter, and Instagram. These platforms can help you reach a wider audience, build trust and credibility, and generate leads.

3. Attend trade fairs and exhibitions

Trade fairs and exhibitions are great opportunities to meet importers face-to-face and showcase your products in person. You can find trade fairs and exhibitions related to your industry and target market on websites such as Eventbrite, Trade Show News Network, and Expodatabase. You should prepare well for these events by having a clear goal, a catchy pitch, a professional booth, and attractive promotional materials. You should also follow up with the contacts you make at these events by sending them emails, brochures, samples, and quotations.

4. Join trade associations and networks

Trade associations and networks are organizations that bring together businesses from the same or related industries. They can help you find importers by providing you with access to directories, databases, newsletters, forums, and events. You can find trade associations and networks related to your industry and target market on websites such as International Trade Centre, World Trade Organization, and Federation of International Trade Associations. You should join these organizations and actively participate in their activities by sharing your expertise, asking questions, and making connections.

5. Use online marketplaces and platforms

Online marketplaces and platforms are websites that connect buyers and sellers of products from different countries. They can help you find importers by allowing you to list your products, receive inquiries, send quotations, and close deals. Some examples of online marketplaces and platforms are Amazon, eBay, Etsy, Shopify, and WooCommerce. You should choose the ones that suit your product type, target market, and budget. You should also create attractive listings that highlight your product features, benefits, quality, and price.

6. Hire agents or distributors

Agents or distributors are intermediaries who act on your behalf to find importers for your products. They can help you save time and money by using their local knowledge, contacts, and expertise. However, hiring agents or distributors also involves some risks such as losing control over your pricing, marketing, and customer service. Therefore, you should carefully select your agents or distributors by checking their reputation, experience, commission rate, and contract terms. You should also communicate regularly with them and monitor their performance.

7. Contact importers directly

Contacting importers directly is the most straightforward way to find them for your products. You can use various methods such as cold calling, emailing, mailing, or visiting to reach out to them. You should prepare a compelling sales pitch that explains who you are, what you offer, why they should buy from you, and how they can contact you back. You should also follow up with them until you get a response or a rejection.

Finding importers for your products can be a challenging but rewarding process. By following these tips, you can increase your chances of finding the right importers for your products and growing your business internationally.

How to Find Importers for Your Products

If you are looking for new markets for your products, finding importers can be a challenging task. Importers are companies that buy products from other countries and resell them in their domestic markets. They can be manufacturers, distributors, wholesalers or retailers, depending on the type and quantity of products they need.

There are many ways to find importers, but some of the most effective and reliable ones are:

Using Importers Data

This is a database that contains information about more than 300,000 importers in 40 countries, based on their customs records. You can search for importers by product category, using the corresponding tariff codes, and get details such as company name, address, website, import volumes and values, countries of origin and contact information. This tool is especially useful if you are looking for importers that resell your products to other businesses. You can access this database at

Attending Trade Shows

Trade shows are events where exhibitors showcase their products and services to potential buyers and partners. They are a great opportunity to meet importers face-to-face, demonstrate your products, collect feedback and establish relationships. You can find trade shows related to your industry and target markets at

Networking with Trade Associations

Trade associations are organizations that represent the interests of businesses in a specific industry or sector. They often have members that are importers or can connect you with them. They also provide information, advice and support on various aspects of international trade. You can find trade associations in your industry and target markets at

Finding importers is not enough to succeed in international markets. You also need to contact them effectively, present your products professionally, negotiate the terms of the deal and follow up regularly. By doing so, you can build trust and loyalty with your importers and grow your business globally.


Essential Topics You Should Be Familiar With:

  1. how to find importers
  2. how to find buyers in usa
  3. how to wholesale
  4. how to export
  5. how to import
  6. how to sell wholesale
  7. how to import export
  8. how to import to usa
  9. how to import goods
  10. how to export products
Scroll to Top