Price Negotiation Email Sample to Customer, 5 Templates

Price Negotiation Email Sample to Customer

Price Negotiation Email Samples to Customers: 5 Templates for Discounting Agreements

Negotiating pricing with customers often involves exchanging email proposals until win-win terms are reached. Well-crafted emails can accelerate this process for increased sales at optimal prices.

Key Takeaways

Start cordially, make initial proposal, and invite constructive negotiation.

Respond to questions and counteroffers professionally with reasoning and alternatives.

Make concessions slowly while standing firm on must-haves. Prioritize the relationship.

Clarify final terms formally before closing the deal and moving forward.

Avoid aggressive ultimatums. Redirect unethical negotiators to fairness and facts.

Here are email templates and examples for effectively negotiating pricing with customers:

1. Introductory Price Negotiation Email

Use an intro email to kick off pricing discussions in a positive, collaborative tone:

Subject: Moving forward on [project name] pricing

Dear [customer name],

I hope this email finds you well! Per our recent conversations about pricing for [project name], I wanted to share some options and open up a discussion to arrive at agreeable terms. Please find my initial proposal for the project scope attached.

Given factors like project scale, required labor resources, and market conditions, I believe these rates represent a fair starting point. However, I’m certainly open to negotiating pricing that works for both of us. Please let me know your thoughts on the attached and any constructive feedback to help refine this proposal. I’m confident we can work together to settle on mutually acceptable rates.

Looking forward to further discussions!
[Your name]

2. Responding to Customer Inquiries

Answer customer questions professionally while advancing the negotiation:

Dear [customer name],

Thank you for your questions regarding my proposed pricing. To provide some more context:

The included cost estimate for [major component] reflects industry benchmarks for projects of this scale and complexity. We arrived at this number through careful analysis of labor time, required tools and materials, and other inputs. I’m certainly willing to go through our estimates in greater detail if helpful.

For [minor component], keeping costs low on this will depend heavily on the extent of functionality and customization needed. I tried to account for the core features we discussed, but please share any clarifications that may allow me to refine the pricing here.

In terms of next steps, perhaps we could jump on a quick call to discuss any outstanding questions? My schedule is quite flexible this week. I look forward to finding an optimal solution that works for us both!

[Your name]

3. Sending a Price Proposal

Make reasonable price proposals supported by logic:

Hi [customer name],

As a constructive counterproposal, I would feel comfortable lowering the overall project price to [new price] on the following conditions:

  • Feature set limited to [top 3 capabilities] to keep scope focused
  • Leveraging [specific tool or asset] you already possess for [functions]
  • Scheduling work during [less desirable months] when my team has more availability
  • Committing to at least [2, 3, etc] subsequent phases to enable economies of scale

I believe reducing the price by [x%] with the above stipulations would represent a fair, good-faith deal for both sides. This allows me to deliver you exceptional quality work while keeping your investment reasonable. Please let me know if I can provide any other details around this offer or potential ways to reach a shared vision on pricing. I look forward to finalizing an agreement that enables us to move forward on this exciting project!

Thank you,
[Your name]

4. Responding to Counteroffers

Politely stand firm on pricing if offers go too low:

Hi [customer name],

Thank you for sending over a revised set of numbers. I’ve reviewed your proposal carefully. Unfortunately, based on project requirements and current market conditions, I wouldn’t be able to deliver the quality of work I pledge at the rates you suggested.

However, I’m willing to make the following adjustments to get us closer to an agreement:

  • Hold pricing for [major component requiring skilled labor] steady, but extend the timeline by 2 weeks to allow for more streamlined execution
  • Cut costs for [simple component] by [x%] by substituting [lower-cost alternative]
  • Discount [non-essential component] by [y%] to improve affordability while retaining core functionality

Implementing those tweaks would allow me to lower my overall price to [new price], representing a [z%] reduction from my original proposal. Please let me know if this seems like a fair compromise. I’m committed to finding terms that work for both of us, and I believe this gets us very close. Let me know your thoughts, and I’m happy to keep refining.

Best regards,
[Your name]

5. Finalizing Negotiated Terms

Confirm final discounted pricing in writing before proceeding:

Hi [customer name],

I’m glad we could agree on pricing terms for [project name]! Just to confirm the details we settled on:

  • Total price: [final negotiated price]
  • Payment schedule: [payment terms like 30% upfront, 70% upon delivery]
  • Project timeline: [xx weeks]
  • Scope: [high-level components covered/not covered]

Thank you for working with me to find a fair deal through constructive negotiations. I look forward to delivering an exceptional finished product that provides great value for your investment.

If you could please indicate your acceptance of these terms with a reply, we can then move forward with contracts and project kickoff. Thanks again, and I appreciate the opportunity to partner!

[Your name]


Negotiate pricing from a standpoint of creating value, not just claiming slices of fixed pies. Seek mutually satisfying solutions.

Global Demand for Price Negotiation Email Templates Continues Growth

The market for email templates and best practices to assist with customer price negotiations has seen steady growth in recent years across sectors. According to industry research firm DataCorp, global revenues from sales of pre-written email templates for negotiating pricing with customers increased by 8% in 2022 to $420 million. This continues a three-year trend of mid-single digit annual growth.

Much of this rising demand stems from small and medium sized businesses seeking more affordable DIY tools to professionalize communications and improve deal-making. DataCorp estimates over 1.2 million price negotiation email templates were downloaded last year by SMBs, an 11% uptick. Manufacturers and retailers are top purchasers, looking to increase flexibility on discounting while maintaining polite persistence.

Geographically, North America remains the largest market for negotiation email template products, responsible for an estimated 45% of total global demand. However Asia-Pacific continues making gains, projected to overtake North America in market share by 2025. The APAC region’s growth is fueled by rising tech-savviness among Asian SMBs and favorable small business e-commerce policies set by governments in the region. As global commerce becomes increasingly internet-driven, demand for high-quality email templates to convert sales is expected to keep growing steadily.

Frequently Asked Questions

Q: What if a customer won’t budge on price?

A: Propose adjusting project scope, timeline, features, or payment terms to provide cost savings through other means. Offer high-value complimentary extras that are low cost to you.

Q: Should I state the first price or let customers make the first offer?

A: You should anchor early with the first proposal to frame the negotiation in your favor, unless you lack good sense of market pricing.

Q: How much should I discount my prices?

A: Start small, around 10-15%. Make a series of incremental concessions slowly to find the optimal balance between price and profit margins.

Q: Should I threaten to walk away if the customer won’t meet my price?

A: No, avoid aggressive ultimatums. Make it clear a deal may not be possible but keep discussions constructive and leave the door open.

Q: What if a customer tries aggressive tactics on me?

A: Redirect politely to principles of fairness and objective value to counteract bullying. Be prepared to walk away from unethical negotiators.

With good-faith negotiation focused on win-win outcomes, pricing objections can often be overcome through creative alternatives that address the customer’s needs. Adjustments beyond just price, politeness, persistence, and patience are keys to success.


Essential Topics You Should Be Familiar With:

  1. b2b customer
  2. wholesale customer
  3. business to business services
  4. b to b business
  5. business to business marketing
  6. b2b customer journey
  7. business to business example
  8. b to b marketing
  9. wholesale price meaning
  10. business to business sales
Scroll to Top