7 Best B2B Content Marketing Agencies in 2024
Content marketing is a powerful way to attract and engage your target audience, build trust and authority, and generate leads and sales. But creating high-quality content that resonates with your audience and meets your business goals is not easy. That’s why many B2B companies outsource their content marketing to agencies that specialize in this field.
But how do you choose the right agency for your needs? There are many factors to consider, such as their experience, portfolio, pricing, processes, and results. To help you narrow down your options, we have compiled a list of the 7 best B2B content marketing agencies in 2024. These agencies have proven track records of delivering effective and engaging content for B2B clients across various industries and niches.
Here are the 7 best B2B content marketing agencies in 2024:
KEY TAKEAWAYS
Content marketing is a powerful way to attract and engage your target audience and generate leads and sales for your B2B business.
There are many B2B content marketing agencies that can help you create and execute a successful content strategy for your business.
The 7 best B2B content marketing agencies in 2021 are Contently, Influence & Co., Animalz, Fractl, Siege Media, Brafton, and Scripted.
To choose the right agency for your needs, you should consider their experience, portfolio, pricing, processes, and results.
To measure the success of your content marketing, you should track key metrics such as traffic, engagement, conversions, revenue, retention, and ROI.
1. Contently
Contently is a leading content marketing platform that connects brands with talented freelance writers, editors, designers, and strategists. Contently helps B2B clients create and distribute engaging content that drives business results. Some of their clients include Google, IBM, Dell, and American Express.
2. Influence & Co.
Influence & Co. is a content marketing agency that helps B2B clients establish thought leadership and generate leads through high-quality content. Influence & Co. specializes in creating and placing bylined articles in top publications, as well as producing white papers, e-books, case studies, and webinars. Some of their clients include Intuit, Oracle, and HubSpot.
3. Animalz
Animalz is a content marketing agency that focuses on creating in-depth and data-driven content for B2B SaaS companies. Animalz helps clients grow their organic traffic, generate leads, and educate their customers through blog posts, guides, reports, and newsletters. Some of their clients include Shopify, Slack, and Stripe.
4. Fractl
Fractl is a content marketing agency that creates viral and link-worthy content for B2B clients. Fractl uses data-driven research and creative storytelling to produce original and engaging content that attracts attention and drives traffic. Some of their clients include Moz, Porch, and BuzzStream.
5. Siege Media
Siege Media is a content marketing agency that helps B2B clients rank higher on search engines and drive more organic traffic. Siege Media combines SEO expertise and creative content production to create and promote content that ranks well and converts. Some of their clients include Airbnb, Zillow, and Shutterfly.
6. Brafton
Brafton is a full-service content marketing agency that offers a wide range of content solutions for B2B clients. Brafton can create and manage blog posts, e-books, infographics, videos, podcasts, social media posts, newsletters, and more. Some of their clients include Staples, Monster, and Salesforce.
7. Scripted
Scripted is a content marketing platform that connects B2B clients with vetted freelance writers who can create custom content on demand. Scripted offers flexible pricing and fast turnaround times for blog posts, articles, white papers, case studies, e-mails, landing pages, and more.
These are the 7 best B2B content marketing agencies in 2024 that can help you create and execute a successful content strategy for your business. Whether you need help with content creation, distribution, or optimization, these agencies have the skills and experience to deliver results.
TIP
To get the most out of your B2B content marketing, you should have a clear and documented content strategy, a well-defined target audience, a consistent and relevant content calendar, a strong distribution and promotion plan, and a regular analysis and optimization process.
B2B Content Marketing Agencies: A Global Demand Analysis
B2B content marketing is the practice of creating and distributing relevant, valuable, and engaging content to attract and retain a clearly defined audience of business buyers. B2B content marketing agencies are specialized firms that help B2B organizations plan, produce, and promote their content.
Demand for B2B content marketing agencies
According to various sources, the demand for B2B content marketing agencies has increased significantly in the last few years, especially due to the impact of the COVID-19 pandemic. Here are some statistics that illustrate this trend:
- 69% of B2B organizations use content marketing, and 40% of them have a documented content marketing strategy .
- Content marketing costs 62% less than traditional marketing and generates three times as many leads.
- 61% of users prefer companies that create custom content.
- 50% of B2B marketers outsource at least one of their content marketing activities, mainly content creation .
- The pandemic increased content usage by 207%, and digital events, videos, and short articles were the top performing content formats in 2021 and 2022 .
- LinkedIn is the most used social media platform by B2B content marketers, followed by Twitter and Facebook.
These statistics indicate that B2B content marketing is a growing and competitive industry that requires expertise, creativity, and adaptability. B2B content marketing agencies can help B2B organizations achieve their marketing goals by providing them with strategic guidance, high-quality content, and effective distribution channels.
FREQUENTLY QUESTIONS:
Q1: What is B2B content marketing?
A: B2B content marketing is the process of creating and distributing valuable and relevant content to attract and retain a clearly defined audience of business buyers.
Q2: Why is B2B content marketing important?
A: B2B content marketing is important because it can help you build trust and credibility with your audience, educate them about your products or services, generate leads and sales, increase brand awareness, and improve customer loyalty.
Q3: How do I measure the success of my B2B content marketing?
A: You can measure the success of your B2B content marketing by tracking key metrics such as traffic, engagement, conversions, revenue, retention, and ROI.
Q4: How do I find the right B2B content marketing agency for my needs?
A: You can find the right B2B content marketing agency for your needs by doing some research on their portfolio, testimonials, case studies, pricing, processes, communication style, and results.
Q5: How much does it cost to hire a B2B content marketing agency?
A: The cost of hiring a B2B content marketing agency depends on various factors such as the scope of work, the quality of work, the timeline of work, and the agency’s reputation and experience. The average cost of hiring a B2B content marketing agency ranges from $2,000 to $20,000 per month.
References:
https://www.researchgate.net/publication/301224579
https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/
http://contentmarketinginstitute.com/2016/07/history-content-marketing/
https://www.webfx.com/blog/marketing/b2b-marketing-statistics/
https://contentmarketinginstitute.com/articles/b2b-content-marketing-research-trends-statistics
https://www.searchenginejournal.com/content-marketing-statistics/475206/
https://bestwriting.com/blog/b2b-content-marketing-statistics
https://ahrefs.com/blog/content-marketing-statistics/
https://contentmarketinginstitute.com/articles/b2b-power-content-marketing-research/
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