7 Best B2B Inbound Marketing Agencies to Grow Your Business
Are you looking for a B2B inbound marketing agency that can help you generate more leads, sales, and revenue for your business? If so, you are not alone. According to HubSpot, 61% of marketers say generating traffic and leads is their top challenge.
Inbound marketing is a strategy that focuses on attracting, engaging, and delighting customers with valuable content and personalized experiences. Unlike outbound marketing, which interrupts and annoys potential buyers with ads and cold calls, inbound marketing earns their trust and loyalty by providing solutions to their problems and needs.
But inbound marketing is not easy to do. It requires a lot of planning, creativity, and execution. You need to create a buyer persona, define your buyer’s journey, set SMART goals, develop a content strategy, optimize your website, blog, and social media channels, create lead magnets, landing pages, and email campaigns, measure and analyze your results, and more.
That’s why many B2B businesses choose to work with an inbound marketing agency that can handle all these tasks for them. An inbound marketing agency can help you save time, money, and resources, while delivering better results and ROI.
But how do you choose the right inbound marketing agency for your business? There are many factors to consider, such as their experience, expertise, portfolio, testimonials, pricing, communication, and culture.
To help you make an informed decision, we have compiled a list of the 7 best B2B inbound marketing agencies in the world. These agencies have proven track records of helping B2B businesses grow with inbound marketing. They are also certified partners of HubSpot, the leading inbound marketing software platform.
Here are the 7 best B2B inbound marketing agencies to grow your business:
KEY TAKEAWAYS
Inbound marketing is a strategy that focuses on attracting, engaging, and delighting customers with valuable content and personalized experiences.
Inbound marketing can help you increase your brand awareness, generate more qualified leads, boost your sales and revenue, improve your customer satisfaction and retention, and reduce your marketing costs.
There are 7 best B2B inbound marketing agencies in the world that can help you grow your business with inbound marketing. They are IMPACT, SmartBug Media, Kuno Creative, New Breed, Square 2, Bluleadz, and WebMechanix.
To choose the best inbound marketing agency for your business, you should consider factors such as their experience, expertise, portfolio, testimonials, pricing, communication, and culture.
You should also look for agencies that are certified partners of HubSpot, the leading inbound marketing software platform.
1. IMPACT
IMPACT is a digital sales and marketing company that helps B2B businesses achieve their goals with inbound marketing. They offer services such as website design and development, content marketing, SEO, social media marketing, video marketing, email marketing, lead generation, sales enablement, and HubSpot consulting. They have worked with clients such as Yale University, Kronos, Marcus & Millichap, and more.
2. SmartBug Media
SmartBug Media is an intelligent inbound marketing agency that specializes in B2B industries such as technology, healthcare, manufacturing, senior living, and professional services. They offer services such as web design and development, content marketing, SEO, social media marketing, PPC, email marketing, lead generation, marketing automation, and HubSpot consulting. They have worked with clients such as Harvard University, McKinsey & Company, Panasonic, and more.
3. Kuno Creative
Kuno Creative is an award-winning inbound marketing agency that helps B2B businesses grow with content driven strategies. They offer services such as web design and development, content marketing, SEO, social media marketing, video marketing, email marketing, lead generation, marketing automation, and HubSpot consulting. They have worked with clients such as Adobe, Avery Dennison, Rockwell Automation, and more.
4. New Breed
New Breed is a growth-driven inbound marketing agency that helps B2B businesses accelerate their revenue growth with integrated sales and marketing strategies. They offer services such as web design and development, content marketing, SEO, social media marketing, video marketing, email marketing, lead generation, sales enablement, and HubSpot consulting. They have worked with clients such as Slack, ZoomInfo, Segment, and more.
5. Square 2
Square 2 is a results-oriented inbound marketing agency that helps B2B businesses generate more leads and revenue with agile methodologies. They offer services such as web design and development, content marketing, SEO, social media marketing, video marketing, email marketing, lead generation, sales enablement, and HubSpot consulting. They have worked with clients such as Oracle, Nutanix, Glassdoor, and more.
6. Bluleadz
Bluleadz is a customer-centric inbound marketing agency that helps B2B businesses transform their online presence with remarkable content and experiences. They offer services such as web design and development, content marketing, SEO, social media marketing, video marketing, email marketing, lead generation, sales enablement, and HubSpot consulting. They have worked with clients such as HubSpot, Dell, GE, and more.
7. WebMechanix
WebMechanix is a data-driven inbound marketing agency that helps B2B businesses grow faster with performance-based strategies. They offer services such as web design and development, content marketing, SEO, social media marketing, PPC, email marketing, lead generation, marketing automation, and HubSpot consulting. They have worked with clients such as Stanford University, Mitsubishi, The Economist, and more.
TIP
To succeed with inbound marketing, you need to create a buyer persona, define your buyer’s journey, set SMART goals, develop a content strategy, optimize your website, blog, and social media channels, create lead magnets, landing pages, and email campaigns, measure and analyze your results, and work with a reputable inbound marketing agency.
B2B Inbound Marketing Agencies: A Statistical Report
B2B inbound marketing agencies are specialized firms that help B2B companies attract, engage, and convert their target audiences through content marketing, SEO, social media, email marketing, and other strategies. In this report, we will look at some of the latest statistics and trends that show the global demand and effectiveness of B2B inbound marketing agencies.
B2B Marketing Budgets and Plans
According to Statista, a quarter of B2B organizations allocate only 5% of their total budget to marketing, while only 8% allocate more than 15%. However, 46% of B2B companies plan on increasing their content marketing spend within the next 12 months, indicating a growing recognition of the value of inbound marketing.
| Marketing Budget Allocation | Percentage of B2B Organizations |
|---|---|
| Less than 5% | 25% |
| 5-10% | 34% |
| 10-15% | 33% |
| More than 15% | 8% |
Source: Statista
Additionally, 76% of B2B organizations have a formal marketing plan, and 89% have an account-based marketing program, which is a personalized and targeted approach to reach specific accounts. Moreover, 56% of B2B companies outsource their marketing and maintain an in-house team, while only 41% conduct their marketing activities entirely in-house.
Source: WebFX
B2B Content Marketing Statistics
Content marketing is one of the most popular and effective B2B inbound marketing strategies. According to HubSpot, content marketing generates three times more leads than paid advertising and costs 62% less. Furthermore, over 70% of business buyers watch videos to complete their product research, and 70% find content directly on the vendor’s website.
Source: HubSpot
However, content marketing also poses some challenges for B2B marketers. For instance, only 17% of marketers use landing page A/B tests to improve conversion rates, and only half of B2B marketing teams outsource at least one content marketing activity. Moreover, creating engaging content is the top challenge for 63% of B2B content marketers, followed by measuring content performance (58%) and generating traffic (55%).
Source: HubSpot,
B2B Lead Generation Statistics
Lead generation is the ultimate goal of B2B inbound marketing. However, it is not an easy task. According to WebFX, only 22% of businesses are satisfied with their conversion rates, and the average conversion rate for B2B landing pages is only 13.28%. Moreover, the average cost per lead for B2B companies is $198.
Source: WebFX
One of the reasons for the low conversion rates and high costs is that B2B buyers are more informed and demanding than ever before. According to HubSpot, 57% of the purchase process is complete before B2B buyers contact a company, and they consume an average of 13 pieces of content before making a decision. Moreover, 81% of non-executive B2B employees have a say in company purchase decisions, which means that B2B marketers need to target multiple decision-makers with relevant and personalized content.
B2B inbound marketing agencies are in high demand as more and more B2B companies realize the benefits of attracting and nurturing leads through valuable and engaging content. However, B2B inbound marketing also requires a lot of planning, testing, measurement, and optimization to achieve optimal results. Therefore, B2B marketers need to stay updated with the latest statistics and trends to improve their strategies and performance.
FREQUENTLY QUESTIONS:
Q1: What is inbound marketing?
A: Inbound marketing is a strategy that focuses on attracting, engaging, and delighting customers with valuable content and personalized experiences.
Q2: What are the benefits of inbound marketing?
A: Inbound marketing can help you increase your brand awareness, generate more qualified leads, boost your sales and revenue, improve your customer satisfaction and retention, and reduce your marketing costs.
Q3: How much does inbound marketing cost?
A: The cost of inbound marketing depends on many factors, such as your goals, budget, industry, audience, and the agency you choose. According to HubSpot, the average monthly cost of inbound marketing ranges from $3,000 to $10,000.
Q4: How to measure the success of inbound marketing?
A: The success of inbound marketing can be measured by various metrics, such as website traffic, organic search ranking, social media engagement, email open and click rates, lead conversion rates, customer acquisition costs, customer lifetime value, and return on investment.
Q5: How to choose the best inbound marketing agency for your business?
A: To choose the best inbound marketing agency for your business, you should consider factors such as their experience, expertise, portfolio, testimonials, pricing, communication, and culture. You should also look for agencies that are certified partners of HubSpot, the leading inbound marketing software platform.
References:
https://www.bea.gov/index.php/system/files/papers/WP2017-9.pdf
https://www.gwi.com/hubfs/Downloads/Social-H2-2018-report.pdf
https://contentmarketinginstitute.com/wp-content/uploads/2015/05/2015_MFG_Research_Final.pdf
http://www.codescentre.com/media/1010/654-oba-resource-guide_-final.pdf
https://www.statista.com/statistics/1130579/b2b-marketing-budget-allocation-worldwide/
https://www.webfx.com/blog/marketing/b2b-marketing-statistics/
https://www.hubspot.com/marketing-statistics
https://contentmarketinginstitute.com/wp-content/uploads/2020/10/2021_B2B_Research_Final.pdf
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