7 Best Free Lead Tracking Software for 2024

Lead tracking software is a tool that helps you manage and nurture your leads throughout the sales funnel. It allows you to capture, qualify, score, assign, and follow up with your leads in an efficient and organized way. Lead tracking software can also provide you with valuable insights into your lead behavior, preferences, and needs, so you can tailor your marketing and sales strategies accordingly.

KEY TAKEAWAYS

Lead tracking software is a tool that helps you manage and nurture your leads throughout the sales funnel

There are many options available in the market, but not all of them are suitable for your budget, goals, and requirements

We have compiled a list of the 7 best free lead tracking software for 2024 that offer a range of features and functionalities that can help you optimize your lead generation and conversion process

These tools are HubSpot CRM, Zoho CRM, Bitrix24, Freshsales, Agile CRM, Pipedrive, and Leadfeeder

You can use these tools to capture, qualify, score, assign, and follow up with your leads in an efficient and organized way

But how do you choose the best lead tracking software for your business? There are many options available in the market, but not all of them are suitable for your budget, goals, and requirements. Some of them may be too expensive, too complex, or too limited for your needs.

That’s why we have compiled a list of the 7 best free lead tracking software for 2024. These tools offer a range of features and functionalities that can help you optimize your lead generation and conversion process. They are also easy to use, integrate, and customize to fit your specific needs.

Here are the 7 best free lead tracking software for 2024:

1. HubSpot CRM

HubSpot CRM is one of the most popular and powerful lead tracking software in the market. It offers a comprehensive set of features that cover every aspect of the lead management process, from capturing and organizing leads to nurturing and closing them. HubSpot CRM also integrates seamlessly with HubSpot’s other marketing and sales tools, as well as with hundreds of third-party apps and platforms. HubSpot CRM is free for up to 1 million contacts and unlimited users, making it ideal for small and medium-sized businesses.

2. Zoho CRM

Zoho CRM is another well-known and widely used lead tracking software that offers a robust and flexible solution for managing your leads. Zoho CRM allows you to capture leads from various sources, such as web forms, social media, email, chat, phone, etc., and assign them to the right sales reps based on rules and criteria. You can also score, segment, and nurture your leads with personalized emails, SMS, calls, and workflows. Zoho CRM also provides you with detailed reports and analytics on your lead performance and activities. Zoho CRM is free for up to 3 users and 5,000 contacts.

3. Bitrix24

Bitrix24 is a versatile and comprehensive lead tracking software that combines CRM, project management, collaboration, communication, and marketing tools in one platform. Bitrix24 allows you to capture leads from various channels, such as web forms, landing pages, email, social media, etc., and manage them in a visual pipeline. You can also automate your lead qualification, distribution, and follow-up processes with rules and triggers. Bitrix24 also offers a range of features to help you communicate and collaborate with your leads and team members, such as chat, video calls, email marketing, social media integration, etc. Bitrix24 is free for up to 12 users and unlimited contacts.

4. Freshsales

Freshsales is a simple and intuitive lead tracking software that helps you streamline your sales process and increase your conversions. Freshsales allows you to capture leads from various sources, such as web forms, email campaigns, phone calls, etc., and track their activities and interactions on your website and app. You can also score, segment, and prioritize your leads based on their behavior and attributes. Freshsales also enables you to automate your lead nurturing and follow-up tasks with workflows and email sequences. Freshsales also provides you with real-time reports and dashboards on your lead performance and sales metrics. Freshsales is free for up to 10 users and unlimited contacts.

5. Agile CRM

Agile CRM is a cloud-based lead tracking software that offers a complete solution for managing your leads across the entire customer journey. Agile CRM allows you to capture leads from various sources, such as web forms, landing pages, pop-ups, email campaigns, etc., and track their behavior and engagement on your website and app. You can also score, segment, tag, filter, and assign your leads to the right sales reps based on rules and criteria. Agile CRM also helps you nurture and convert your leads with personalized emails, SMS messages, calls campaigns, webinars, etc. Agile CRM also integrates with many popular tools, such as Gmail, Outlook, Zapier, Shopify, WordPress, etc. Agile CRM is free for up to 10 users and 1,000 contacts.

6. Pipedrive

Pipedrive is a user-friendly and easy-to-use lead tracking software that helps you focus on the most important actions that drive your sales. Pipedrive allows you to capture leads from various sources, such as web forms, email campaigns, chatbots, etc., and manage them in a visual and customizable pipeline. You can also automate your lead qualification, distribution, and follow-up processes with workflows and smart reminders. Pipedrive also provides you with insightful reports and analytics on your lead performance and sales results. Pipedrive is free for up to 2 users and 100 contacts.

7. Leadfeeder

Leadfeeder is a unique and innovative lead tracking software that identifies and tracks the companies that visit your website. Leadfeeder allows you to see which pages they visited, how long they stayed, and what actions they took. You can also see their contact details, such as names, email addresses, phone numbers, and social media profiles. You can also filter, sort, and export your leads based on various criteria, such as location, industry, size, etc. Leadfeeder also integrates with many CRM and marketing tools, such as HubSpot, Salesforce, Mailchimp, etc. Leadfeeder is free for up to 100 leads per month.

TIP

Use lead tracking software that suits your business size, industry, and niche

Use lead tracking software that integrates with your existing tools and platforms

Use lead tracking software that provides you with actionable reports and analytics

Use lead tracking software that allows you to personalize and automate your communication with your leads

Use lead tracking software that offers a free trial or demo before you commit to a paid plan

The Global Demand for Free Lead Tracking Software

Lead tracking software is a tool that helps sales teams manage and optimize their interactions with potential and existing customers. It allows them to capture, qualify, score, and follow up on leads, as well as measure the effectiveness of their sales strategies. Lead tracking software can also integrate with other tools, such as CRM, email marketing, and analytics, to provide a comprehensive view of the sales pipeline.

According to a report by G2, the global lead tracking software market is expected to grow at a compound annual growth rate (CAGR) of 10.4% from 2023 to 2028, reaching $2.6 billion by 2028. The report attributes this growth to several factors, such as:

The increasing need for sales automation and efficiency
The rising adoption of cloud-based and mobile-friendly solutions
The growing demand for data-driven insights and personalization
The emergence of artificial intelligence (AI) and machine learning (ML) capabilities

Some of the key players in the lead tracking software market are Salesforce Sales Cloud, ActiveCampaign, Infer, Freshsales, and 6sense Revenue AI.

The Benefits of Free Lead Tracking Software

Free lead tracking software is a subset of the lead tracking software market that offers basic features and functionality at no cost. Some of the benefits of using free lead tracking software are:

It can help small and medium-sized businesses (SMBs) save money and resources
It can enable startups and entrepreneurs to test and validate their ideas
It can provide an opportunity to learn and experiment with different sales techniques
It can facilitate scalability and flexibility as the business grows

Some of the best free lead tracking software solutions available in 2023 are Flowlu, Kylas Sales CRM, Google Contacts, monday sales CRM, EngageBay CRM, ClickUp, Teamgate, and SendPulse.

The Challenges of Free Lead Tracking Software

While free lead tracking software can offer many advantages, it also comes with some limitations and challenges, such as:

It may have limited features and functionality compared to paid versions
It may have restrictions on the number of users, contacts, or storage space
It may have less security and reliability than premium solutions
It may have less customer support and technical assistance than paid options
It may have less integration options with other tools and platforms

Therefore, users of free lead tracking software should carefully evaluate their needs and expectations before choosing a solution. They should also compare different options and read reviews from other users to find the best fit for their business goals.

FREQUENTLY QUESTIONS

Q: What is lead tracking software?
A: Lead tracking software is a tool that helps you manage and nurture your leads throughout the sales funnel. It allows you to capture, qualify, score, assign, and follow up with your leads in an efficient and organized way.

Q: Why do you need lead tracking software?
A: Lead tracking software can help you improve your lead quality, quantity, and conversion rate. It can also help you save time, money, and resources by automating and streamlining your lead management process. It can also help you gain valuable insights into your lead behavior, preferences, and needs, so you can tailor your marketing and sales strategies accordingly.

Q: How to choose the best lead tracking software for your business?
A: There are many factors to consider when choosing the best lead tracking software for your business, such as:

Your budget, goals, and requirements
The features and functionalities of the software
The ease of use, integration, and customization of the software
The customer support and reviews of the software

Q: What are the benefits of using free lead tracking software?
A: Using free lead tracking software can offer you several benefits, such as:

You can test and try different tools without spending any money
You can access basic features and functionalities that can meet your needs
You can upgrade to paid plans if you need more advanced features and capabilities

Q: What are the limitations of using free lead tracking software?
A: Using free lead tracking software can also have some limitations, such as: