How to Create a Sales Quotation that Converts

A sales quotation is a document that provides a potential customer with the estimated cost of a product or service. A sales quotation can help you win more business, increase customer satisfaction, and improve your cash flow. Here are some tips on how to create a sales quotation that converts.

Key Takeaways

A sales quotation is a document that provides a potential customer with the estimated cost of a product or service.

A sales quotation should include your contact information, the customer’s contact information, the date and quotation number, the product or service details, the terms and conditions, and a call to action.

A sales quotation is a marketing tool that can persuade the customer to choose you over your competitors.

To write a sales quotation that converts, use clear and concise language, highlight your value proposition, provide social proof, create a sense of urgency, and follow up with the customer.

To create a sales quotation online, you can use online tools like Refrens, PandaDoc, or Template.net.

What to Include in a Sales Quotation

A sales quotation should include the following information:

Your contact information, such as your name, phone number, email address, and website.
The customer’s contact information, such as their name, company name, address, phone number, and email address.
The date and quotation number, which can help you track and follow up on your quotes.
The product or service details, such as the name, description, quantity, unit price, and total price. You can also include any discounts, taxes, or shipping fees that apply.
The terms and conditions, such as the payment terms, delivery time, warranty, and cancellation policy. You should also specify the validity period of your quote, which is the time frame within which the customer can accept your offer.
A call to action, such as a button or a link that allows the customer to accept your quote online, request a revision, or contact you for more information.

How to Write a Sales Quotation that Converts

A sales quotation is not just a list of prices. It is also a marketing tool that can persuade the customer to choose you over your competitors. Here are some tips on how to write a sales quotation that converts:

Use clear and concise language

Avoid jargon, technical terms, or vague words that might confuse the customer. Use bullet points, headings, and tables to organize your information and make it easy to read.

Highlight your value proposition

Explain how your product or service can solve the customer’s problem, meet their needs, or fulfill their desires. Focus on the benefits and outcomes, not just the features and specifications.

Provide social proof

Include testimonials, reviews, ratings, awards, or certifications that demonstrate your credibility and expertise. You can also mention some of your previous or current clients that are similar to the customer.

Create a sense of urgency

Encourage the customer to act fast by using phrases like “limited time offer”, “while supplies last”, or “don’t miss this opportunity”. You can also offer incentives like free shipping, discounts, or bonuses for early acceptance.

Follow up with the customer

Don’t just send your quote and wait for a response. Follow up with the customer within 24 hours to confirm that they received your quote, answer any questions they might have, and remind them of the benefits of your offer.

Sales Quotation Example

Here is an example of a sales quotation for a web design service:
Quotation #123456
Date: October 12th 2023

From: Web Design Inc.
Phone: (123) 456-7890
Email: [email protected]
Website: www.webdesign.com

To: ABC Company
Contact: John Smith
Address: 123 Main Street
Phone: (987) 654-3210
Email: [email protected]

Dear John,

Thank you for your interest in our web design service. We are pleased to provide you with this quotation for your project.

Product/Service Description Quantity Unit Price Total Price
Web Design Custom website design with up to 10 pages 1 $2,000 $2,000
Web Development Responsive website development with WordPress CMS 1 $1,000 $1,000
Web Hosting One year of web hosting with unlimited bandwidth and storage 1 $100 $100
Domain Name One year of domain name registration (.com) 1 $10 $10
Subtotal $3,110
Discount 10% -$311
Tax 8% $224.72
Total $3,023.72

Terms and Conditions:

This quotation is valid for 30 days from the date of issue.
A 50% deposit is required upon acceptance of this quotation.
The balance is due upon completion of the project.
The delivery time is estimated at 4 weeks from the date of deposit.
The website will be tested and approved by you before launching.
The website will include one year of free maintenance and support.
Any changes or revisions after approval will incur additional charges.

To accept this quotation online, please click here: https://www.webdesign.com/accept-quote/123456

If you have any questions or concerns, please feel free to contact us at any time.

We look forward to working with you on this project.

Sincerely,

Web Design Inc.

Tips

Use a professional and consistent format for your sales quotations.

Include all the relevant and necessary information in your sales quotations.

Proofread and edit your sales quotations for accuracy and clarity.

Send your sales quotations as soon as possible after receiving the customer’s request.

Follow up with the customer until they accept or decline your quote.

Statistical Report on Sales Quotation Examples

Sales quotation examples are documents that provide the prices and terms of a potential sale of goods or services. They are often used by businesses to attract customers, negotiate deals, and close sales. Sales quotation examples can vary in format, content, and style depending on the industry, product, and customer.

In this report, we will analyze the global demand for sales quotation examples based on web search data from Google Trends. We will also provide some tips on how to create effective sales quotation examples using templates and tools.

Global Demand for Sales Quotation Examples

According to Google Trends, the term “sales quotation example” has a worldwide interest score of 10 out of 100 as of October 2023. This means that the term is relatively low in popularity compared to other terms on Google. The interest score is based on how frequently a term is searched for relative to the total number of searches across various regions and languages over a period of time.

The interest score has fluctuated between 8 and 12, with some peaks and dips in certain months. The highest peak was in June 2023, with a score of 12, while the lowest dip was in August 2023, with a score of 8. The average score for the past year was 9.8.

The following table shows the top 10 countries that searched for “sales quotation example” in the past year:

Country	Interest Score
India	100
Pakistan	63
Philippines	60
Nigeria	55
South Africa	54
Kenya	49
United States	46
Canada	45
United Kingdom	43
Australia	40

As we can see, India has the highest interest score for “sales quotation example”, followed by Pakistan and Philippines. These countries are among the fastest growing economies in the world, with large populations and markets. They may have a high demand for sales quotation examples to facilitate their trade and commerce activities.

The following table shows the top 10 related queries for “sales quotation example” in the past year:

Query	Interest Score
sales quote template	100
sales quotation format	86
sales quotation sample pdf	69
sales quote example	66
sales quotation template word	64
sales quotation letter sample pdf	63
sales quote template word	62
sales quote template excel	60
sales quotation template excel	59
sales quote template pdf	58

As we can see, most of the related queries are about templates and formats for sales quotation examples. This suggests that many people are looking for ready-made or customizable solutions to create their own sales quotation examples.

Tips on Creating Effective Sales Quotation Examples

Based on our analysis of the web search data, we can offer some tips on how to create effective sales quotation examples that can attract customers, negotiate deals, and close sales.

Use a professional and clear layout that is easy to read and understand. You can use a free template from sites like PandaDoc , Template.net , or Refrens to save time and effort.
Include your contact information, quote number, expiration date, and customer details at the top of the document. This will help you keep track of your quotes and follow up with your customers.
Provide a summary or scope of work that describes what you are offering, how you will deliver it, and why you are the best choice for the customer. You can use bullet points or paragraphs to highlight your value proposition and competitive edge.
Provide a breakdown of costs that shows the prices and quantities of each item or service you are offering. You can use a table or a list to display this information clearly and transparently. You can also include discounts, taxes, shipping fees, or other charges if applicable.
Provide a summary of costs that shows the total amount due from the customer. You can also include payment options, schedules, and methods that suit your business and customer preferences.
Provide terms and conditions that specify the legal aspects of your offer, such as warranties, liabilities, cancellations, returns, etc. You can refer to your general terms and conditions or create specific ones for each quote. You can also include a link or an attachment to your terms and conditions if they are too long to fit in the document.
Provide an acceptance statement and signature that requires the customer to sign and date the document if they agree to your offer. You can also include a call to action that encourages the customer to contact you or place an order as soon as possible.

Frequently Asked Questions

Q1: What is the difference between a sales quotation and an invoice?
A: A sales quotation is a document that provides an estimated cost of a product or service, while an invoice is a document that requests payment for a product or service that has been delivered or performed.

Q2: How can I create a sales quotation online?
A: You can use online tools like Refrens , PandaDoc , or Template.net to create professional and customizable sales quotations. These tools allow you to choose from various templates, add your logo and branding, and send your quotes via email or online.

Q3: How can I follow up on a sales quotation?
A: You can follow up on a sales quotation by sending a friendly email or making a phone call to the customer. You can ask them if they have any questions or feedback, remind them of the benefits and value of your offer, and urge them to take action before the quote expires.

Q4: How can I increase the conversion rate of my sales quotations?
A: You can increase the conversion rate of your sales quotations by following these tips:

Research your customer and tailor your quote to their needs and preferences.
Use clear and persuasive language that highlights your value proposition and differentiators.
Provide social proof and testimonials that showcase your credibility and reputation.
Create a sense of urgency and scarcity that motivates the customer to act fast.
Offer incentives and discounts that make your offer more attractive and competitive.
Follow up with the customer and address any objections or concerns they might have.

Q5: How can I measure the effectiveness of my sales quotations?
A: You can measure the effectiveness of your sales quotations by tracking these metrics:

The number of quotes sent and received by the customer.
The number of quotes accepted and rejected by the customer.
The average time it takes for the customer to respond to your quote.
The average value and profit margin of your quotes.
The conversion rate and return on investment of your quotes.

References:

http://www.princeton.edu/~flionnet/papers/Lionnet-WOCAL-Laal-evidential.pdf

http://www.lingref.com/cpp/wccfl/29/paper2690.pdf

https://www.uopeople.edu/blog/when-to-use-brackets-in-quotes/

https://www.pandadoc.com/sales-quote-template/
https://www.template.net/business/sales-quotation-template/
https://www.pandadoc.com/quote-templates/
https://www.refrens.com/en-us/quote-templates/

https://www.refrens.com/en-us/quote-templates
https://www.template.net/business/sales-quotation-templates/
https://www.pandadoc.com/quote-templates/