types of amazon sellers,7 Types of Amazon Sellers

types of amazon sellers

7 Types of Amazon Sellers You Should Know About

Are you thinking of selling on Amazon, but not sure which type of seller account is best for you? Or are you already selling on Amazon<a href=”https://www.rexcer.com”>,</a> but wondering if there are other ways to grow your business? If so, this article is for you. In this article, we will explain the different types of Amazon sellers, their advantages and disadvantages, and how to choose the best one for your goals and budget.

Amazon is the largest online marketplace in the world, with over 150 million monthly unique visitors and millions of products for sale. Amazon offers several different ways for sellers to list their products and reach customers, depending on their business model, product category, and fulfillment method<a href=”https://blog.rexcer.com”>.</a> Here are the 7 types of Amazon sellers you should know about:

1. Professional Seller

A professional seller is someone who expects to sell more than 40 items per month on Amazon and pays a monthly fee of $39.99 plus additional shipping fees and referral fees. A professional seller can sell in most product categories, including some restricted ones that require approval from Amazon. A professional seller can also compete for the Buy Box, which is the most prominent placement on the product detail page where customers can add the product to their cart. A professional seller has access to Amazon Seller Central, which is a platform that allows them to control pricing, inventory, reports, customer data, and bulk listing tools. A professional seller can also use Amazon Sponsored Products advertising to increase visibility and sales.

 


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2. Individual Seller

An individual seller is someone who expects to sell fewer than 40 items per month on Amazon and pays a fee of $0.99 per item sold plus additional shipping fees and referral fees<a href=”https://blog.rexcer.com”>.</a> An individual seller can sell in most product categories, except for some restricted ones that require approval from Amazon. An individual seller cannot compete for the Buy Box, but can still list their products on the product detail page under the “Other Sellers on Amazon” section. An individual seller has limited access to Amazon Seller Central, which allows them to manage orders and listings.

3. Fulfillment by Amazon (FBA) Seller

An FBA seller is someone who uses Amazon’s fulfillment service to store, pack, ship, and handle customer service for their products. An FBA seller can be either a professional or an individual seller, depending on their monthly sales volume. An FBA seller pays additional fees to Amazon, such as fulfillment fees, monthly storage fees, and referral fees. An FBA seller benefits from having their products labeled with the “Prime” logo, which attracts more customers who value fast and free shipping. An FBA seller also has a higher chance of winning the Buy Box, as Amazon favors FBA products over merchant-fulfilled ones. An FBA seller can also use Multi-Channel Fulfillment to ship products to customers who order through other sales channels, such as their own website.

4. Fulfillment by Merchant (FBM) Seller

An FBM seller is someone who stores and ships their own products to customers without using Amazon’s fulfillment service. An FBM seller can be either a professional or an individual seller, depending on their monthly sales volume. An FBM seller pays only the referral fee to Amazon per product sold. An FBM seller has more control over their inventory, shipping costs, and customer service. However, an FBM seller has a lower chance of winning the Buy Box, as Amazon favors FBA products over merchant-fulfilled ones. An FBM seller also has to meet Amazon’s performance standards for shipping time, tracking information, cancellation rate, and customer feedback.

5. Private Label Seller

A private label seller is someone who sells products that are manufactured by a third-party supplier but branded with their own name or logo. A private label seller can be either an FBA or an FBM seller, depending on their fulfillment method. A private label seller typically sources their products from overseas manufacturers, such as China or India, using platforms like Alibaba or Jungle Scout. A private label seller benefits from having more control over their product quality, pricing, differentiation, and marketing. However, a private label seller also faces more challenges in terms of product research, sourcing, testing, branding,
packaging, labeling, importing, and launching.

6. Wholesale Seller

A wholesale seller is someone who buys products in bulk from other brands or manufacturers at a discounted price and resells them on Amazon at a higher price. A wholesale seller can be either an FBA or an FBM seller,
depending on their fulfillment method. A wholesale seller typically sources their products from local or national distributors or wholesalers using platforms like Wholesale Central or SaleHoo. A wholesale seller benefits from having less risk and hassle in terms of product development,
branding, importing, and launching. However, a wholesale seller also faces more competition and lower profit margins in terms of product selection,
pricing, and differentiation.

7. Arbitrage Seller

An arbitrage seller is someone who buys products from other online or offline retailers at a lower price and resells them on Amazon at a higher price. An arbitrage seller can be either an FBA or an FBM seller, depending on their fulfillment method. An arbitrage seller typically sources their products from clearance sales, liquidation stores, thrift shops, or other online marketplaces using tools like Tactical Arbitrage or OAXRAY. An arbitrage seller benefits from having more flexibility and opportunity in terms of product availability, variety<a href=”https://www.rexcer.com”>,</a> and demand. However, an arbitrage seller also faces more uncertainty and volatility in terms of product sourcing, pricing, and legality.

How to Choose the Best Type of Amazon Seller for You
As you can see, there are many types of Amazon sellers, each with their own pros and cons. The best type of Amazon seller for you depends on your goals, budget, skills, and preferences. Here are some questions to help you decide:

– How much money do you want to invest upfront and ongoing?
– How much time do you have to dedicate to your Amazon business?
– How much control do you want to have over your products and brand?
– How much risk are you willing to take in terms of product development, sourcing, importing, and launching?
– How much profit margin do you expect to make per product sold?
– How much competition are you willing to face in your product niche?
– How much customer service are you willing to handle yourself or outsource?

Based on your answers, you can narrow down your options and choose the type of Amazon seller that suits you best. Remember, you can always start with one type of seller account and switch or add another one later as your business grows and evolves.
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 Types of Amazon Sellers

Amazon is the largest online marketplace in the world, with over 150 million monthly unique visitors. If you want to sell your products on Amazon, you have several options to choose from. In this blog post, we will explore the different types of Amazon sellers and their benefits and challenges.

 Professional Seller

A professional seller is someone who expects to sell more than 40 items per month on Amazon. They pay a monthly fee of $39.99 plus additional shipping and referral fees, but they can access many features that individual sellers can’t. For example, professional sellers can sell in restricted categories, compete for the Buy Box, use volume listing tools, and leverage Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM) options .

FBA means that you send your inventory to Amazon’s warehouses and they handle the storage, packing, shipping, and customer service for you. FBM means that you store and ship your own inventory, but you still pay a referral fee to Amazon. FBA products are eligible for Prime shipping and have higher chances of winning the Buy Box, but they also incur higher fees and require more compliance with Amazon’s policies.

 Amazon Vendor

An Amazon vendor is someone who sells their products directly to Amazon, rather than to customers. Amazon becomes the full-time distributor of your products and sets the prices and promotions for them. You need an invitation from Amazon to become a vendor, and you have to use the Vendor Central platform to manage your orders, invoices, and reports.

The main benefit of being an Amazon vendor is that you don’t have to worry about inventory management, fulfillment, or customer service. You also get access to premium marketing programs such as A+ Content, Sponsored Brands, and Amazon Vine. However, the main drawback is that you lose control over your pricing, branding, and margins. You also have to deal with long payment terms, chargebacks, and strict performance metrics from Amazon.

 Global Demand for Amazon Sellers

The demand for online shopping has increased significantly in the past few years, especially due to the COVID-19 pandemic. According to Jungle Scout’s 2023 survey of over 2,600 Amazon sellers, 56% of them reported an increase in sales during 2020. The survey also revealed that the most popular categories for Amazon sellers are Home & Kitchen, Sports & Outdoors, Health, Household & Baby, Beauty & Personal Care, and Kitchen & Dining.

The global demand for Amazon sellers is expected to continue growing as more consumers prefer the convenience, variety, and safety of online shopping. However, this also means that the competition among sellers will become more intense and challenging. To succeed as an Amazon seller in 2023 and beyond, you need to have a clear strategy, a unique value proposition, a high-quality product, and a strong customer service.

References:

https://ioscout.io/blog/amazon-fbm

https://en.wikipedia.org/wiki/Amazon_Marketplace#cite_ref-2

https://www.statista.com/statistics/259782/third-party-seller-share-of-amazon-platform/

(https://sell.amazon.com/beginners-guide)

(https://www.junglescout.com/blog/amazon-business-models/)

(https://www.verticalrail.com/kb/amazon-seller-types/)

Amazon Business Models 2024 Guide

What Are the Different Amazon Seller Types?

https://sell.amazon.com/beginners-guide

 


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