7 Types of Marketing in Marketing Management

Marketing is the process of creating, delivering and exchanging value for customers, clients and society. Marketing management is the art and science of choosing target markets and building profitable relationships with them. There are different types of marketing that can be used to achieve different objectives and reach different audiences. In this article, we will explore seven types of marketing in marketing management and how they can help you grow your business.

1. Content Marketing

Content marketing is the creation and distribution of valuable, relevant and consistent content to attract and retain a clearly defined audience and drive profitable customer action. Content marketing can include blogs, videos, podcasts, ebooks, infographics, newsletters, webinars and more. Content marketing helps you establish your authority, educate your prospects, generate leads, build trust and loyalty, and increase conversions.

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2. Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing can help you increase brand awareness, reach new customers, engage with your audience, drive traffic to your website, generate leads and sales, and enhance your reputation. Some of the most popular social media platforms for marketing are Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and TikTok.

3. Email Marketing

Email marketing is the use of email to send messages to a group of people who have given you permission to contact them. Email marketing can help you communicate with your existing customers, nurture your leads, promote your offers, increase your retention and loyalty, and boost your referrals. Some of the best practices for email marketing are segmenting your list, personalizing your messages, creating catchy subject lines, providing value and clear calls to action, and testing and optimizing your campaigns.

4. Search Engine Marketing

Search engine marketing is the use of paid advertising to increase the visibility of your website on search engines like Google and Bing. Search engine marketing can help you reach people who are actively looking for your products or services, drive qualified traffic to your website, generate more conversions and sales, and measure your results and ROI. Some of the common types of search engine ads are text ads, display ads, shopping ads and video ads.

5. Search Engine Optimization

Search engine optimization is the process of improving the quality and quantity of organic traffic to your website from search engines. Search engine optimization can help you rank higher on search results pages for keywords related to your business, attract more relevant visitors to your website, increase your credibility and trustworthiness, and reduce your dependence on paid advertising. Some of the key factors that affect your SEO are content, keywords, links, technical aspects and user experience.

6. Influencer Marketing

Influencer marketing is the use of influential people who have a large and engaged following on social media or other platforms to endorse or promote your brand, product or service. Influencer marketing can help you reach new audiences, increase your brand awareness, enhance your social proof, generate more engagement and conversions, and create user-generated content. Some of the types of influencers are celebrities, experts, bloggers, micro-influencers and nano-influencers.

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7. Affiliate Marketing

Affiliate marketing is the practice of earning a commission by promoting other people’s or company’s products or services. Affiliate marketing can help you generate passive income, expand your reach and audience, leverage other people’s expertise and reputation, and diversify your revenue streams. Some of the platforms that facilitate affiliate marketing are Amazon Associates, ClickBank, ShareASale and CJ Affiliate.

These are some of the types of marketing in marketing management that can help you achieve your business goals. Depending on your budget, resources, target market and objectives, you can choose one or more types of marketing that suit your needs best.

Types of Marketing in Marketing Management

Marketing is the process of creating desirable products or services and distributing them in a way that increases their attractiveness. There are different types of marketing based on the channels, strategies, and goals. Some examples of channels are traditional marketing, such as print media, broadcasting, and direct mail, and digital marketing, such as email, social media, and SEO. Some examples of strategies are brand management, sales management, media relations management, and international management. Some examples of goals are acquisition marketing, brand development, community building, and event registration. The marketing strategy has kept evolving since 1950 .

Global Demand for Digital Marketing

One of the most popular and effective types of marketing is digital marketing. Digital marketing is an overarching term for any kind of promotional activity that leverages the internet as the messaging channel. According to Statista, global digital ad spending reached $378 billion in 2020 and is expected to grow to $645 billion by 2024 . The main drivers of this growth are the increasing internet penetration, the rise of social media platforms, the adoption of mobile devices, and the development of artificial intelligence and big data analytics .

Global Demand for Social Media Marketing

A subset of digital marketing that has gained significant popularity and importance is social media marketing. Social media marketing is the use of social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. According to DataReportal, there were 4.48 billion social media users in July 2021, accounting for 57% of the world’s population . The most popular social media platforms are Facebook, YouTube, WhatsApp, Instagram, and TikTok . Social media marketing can help businesses reach a large and diverse audience, engage with their customers, generate leads, increase conversions, and measure their performance .

References:

https://en.wikipedia.org/wiki/Marketing_management#:~:text=Porter%2C%20Michael%20(1998).%20Competitive%20Strategy%20(revised%20ed.).%20The%20Free%20Press.%20ISBN%C2%A00%2D684%2D84148%2D7.

https://en.wikipedia.org/wiki/Marketing_management#:~:text=Clancy%2C%20Kevin%20J.%3B%20Peter%20C.%20Kriegafsd%20(2000).%20Counter%20intuitive%20Marketing.%20The%20Free%20Press.%20ISBN%C2%A00%2D684%2D85555%2D0.

https://en.wikipedia.org/wiki/Marketing_management#:~:text=Kotler%2C%20Philip.%3B%20Kevin%20Lane%20Keller%20(2006).%20Marketing%20Management%2C%2012th%20ed.%20Pearson%20Prentice%20Hall.%20ISBN%C2%A00%2D13%2D145757%2D8.