7 Top B2B SaaS Companies You Should Know in 2024

SaaS, or Software as a Service, is a business model that delivers software applications over the internet, rather than installing them on a user’s device. SaaS companies provide various benefits to their customers, such as lower upfront costs, scalability, flexibility, and access to the latest features and updates.

Key Takeaways

The global B2B SaaS market is expected to reach $623.3 billion by 2024.

Salesforce, Shopify, Slack, HubSpot, Zoom, Atlassian, and Adobe are some of the top B2B SaaS companies in 2024.

B2B SaaS companies offer innovative solutions that help their clients improve their productivity, efficiency, customer satisfaction, and profitability.

B2B SaaS customers should consider their business needs, budget, reputation, reviews, customer support, and trial options when choosing a B2B SaaS company.

B2B SaaS customers should use metrics such as revenue, growth rate, customer acquisition cost, customer lifetime value, churn rate, net promoter score, and customer satisfaction to measure the success of their B2B SaaS investments.

The global SaaS market is expected to reach $623.3 billion by 2023, growing at a compound annual growth rate (CAGR) of 18% from 2018 to 2023. The B2B segment, which caters to the needs of other businesses, accounts for more than half of the total SaaS market.

In this article, we will introduce you to seven top B2B SaaS companies that are leading the way in their respective industries and domains. These companies offer innovative solutions that help their clients improve their productivity, efficiency, customer satisfaction, and profitability.

1. Salesforce

Salesforce is the world’s leading provider of customer relationship management (CRM) software and cloud-based platforms. Salesforce enables businesses to manage their sales, marketing, service, and commerce activities from a single source of truth. Salesforce also offers a range of complementary products and services, such as analytics, artificial intelligence, collaboration, integration, and industry-specific solutions.

Salesforce has more than 150,000 customers across various sectors and regions, including American Express, Adidas, Spotify, and Toyota. Salesforce reported a revenue of $21.25 billion for the fiscal year 2022, up 24% year-over-year. Salesforce also ranked first in the Forbes Global 2000 list of the world’s best employers in 2022.

2. Shopify

Shopify is the leading e-commerce platform that enables merchants to create online stores and sell their products across multiple channels. Shopify provides a comprehensive suite of tools and features that help merchants design, manage, market, and optimize their online businesses. Shopify also offers a range of add-on services, such as payments, shipping, fulfillment, and capital.

Shopify has more than one million merchants in over 175 countries, including brands like Allbirds, Gymshark, Kylie Cosmetics, and Lululemon. Shopify reported a revenue of $3.99 billion for the fiscal year 2022, up 86% year-over-year. Shopify also ranked second in the Fast Company’s list of the world’s most innovative companies in 2022.

3. Slack

Slack is the leading platform for team communication and collaboration. Slack enables teams to communicate via channels, direct messages, voice and video calls, and file sharing. Slack also integrates with over 2,400 third-party applications and services, such as Google Drive, Zoom, Salesforce, and Asana.

Slack has more than 12 million daily active users and over 156,000 paid customers across various industries and regions, including IBM, Airbnb, Oracle, and NASA. Slack reported a revenue of $902 million for the fiscal year 2022, up 43% year-over-year. Slack also ranked third in the Fortune’s list of the best workplaces in technology in 2022.

4. HubSpot

HubSpot is the leading provider of inbound marketing and sales software and cloud-based platforms. HubSpot enables businesses to attract, engage, and delight their customers through content creation, social media marketing, email marketing, lead generation, CRM, and analytics. HubSpot also offers a range of complementary products and services, such as CMS, SEO, video hosting, and customer service.

HubSpot has more than 86 000 customers in over 120 countries, including Netflix, Patagonia, SurveyMonkey, and Canva. HubSpot reported a revenue of $883 million for the fiscal year 2022, up 32% year-over-year. HubSpot also ranked fourth in the Glassdoor’s list of the best places to work in 2022.

5. Zoom

Zoom is the leading provider of video conferencing and online meeting software and cloud-based platforms. Zoom enables users to host and join video meetings, webinars, breakout rooms, and chat sessions. Zoom also offers a range of features and functionalities, such as screen sharing, recording, transcription, and polling.

Zoom has more than 300 million daily meeting participants and over 467 000 customers with more than 10 employees across various sectors and regions, including Verizon, Uber, Dropbox, and Harvard University. Zoom reported a revenue of $2.6 billion for the fiscal year 2022, up 326% year-over-year. Zoom also ranked fifth in the LinkedIn’s list of the top startups in 2022.

6. Atlassian

Atlassian is the leading provider of software development and project management software and cloud-based platforms. Atlassian enables teams to collaborate and deliver high-quality products and services through tools and features such as Jira, Confluence, Bitbucket, Trello, and Opsgenie.

Atlassian has more than 190 000 customers in over 190 countries, including Visa, Netflix, Spotify, and NASA. Atlassian reported a revenue of $1.6 billion for the fiscal year 2022, up 37% year-over-year. Atlassian also ranked sixth in the Forbes’s list of the best cloud computing companies to work for in 2022.

7. Adobe

Adobe is the leading provider of creative and digital media software and cloud-based platforms. Adobe enables users to create, edit, share, and manage digital content such as images, videos, graphics, documents, and websites. Adobe also offers a range of products and services for various domains and industries, such as marketing, analytics, e-commerce, and education.

Adobe has more than 22 million subscribers and over 90% of the world’s creative professionals as its customers, including Coca-Cola, Nike, Disney, and The New York Times. Adobe reported a revenue of $12.87 billion for the fiscal year 2022, up 15% year-over-year. Adobe also ranked seventh in the Fortune’s list of the most admired companies in 2022.

Tips

Keep up with the latest trends and innovations in the B2B SaaS market.

Compare different B2B SaaS companies and solutions before making a decision.

Seek feedback and testimonials from existing customers of B2B SaaS companies.

Take advantage of free trials and demos offered by B2B SaaS companies.

Monitor and optimize the performance and ROI of your B2B SaaS investments.

Top B2B SaaS Companies

Software as a service (SaaS) is a business model that provides software applications over the internet, usually on a subscription or pay-per-use basis. SaaS companies can offer various benefits to their customers, such as lower upfront costs, scalability, accessibility, and automatic updates. SaaS is one of the fastest-growing segments of the software industry, with global revenue expected to reach $716.52 billion by 2028.

B2B SaaS companies are those that sell their software products to other businesses, rather than individual consumers. B2B SaaS products can help businesses improve their efficiency, productivity, collaboration, customer service, marketing, sales, and more. B2B SaaS companies can also leverage network effects, where the value of their products increases as more users join their platforms.

In this report, we will look at some of the top B2B SaaS companies in 2023, based on their revenue, growth, market share, customer satisfaction, and innovation.

Adobe

Adobe is a large SaaS company that offers a diverse set of software tools and programs for creative professionals, such as video editors, graphic designers, photographers, and web developers. Adobe’s products include Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom, Acrobat, and more. Adobe also provides cloud-based solutions for document management, digital marketing, e-commerce, and online learning.

Adobe reported revenue of $15.45 billion in 2021, up 15% year-over-year. Adobe’s digital media segment, which includes its creative cloud and document cloud offerings, accounted for 74% of its total revenue. Adobe has over 22 million paid subscribers for its creative cloud products and over 80 million active users for its document cloud products.

ADP

ADP is a SaaS company that provides human resources services to businesses of all sizes and industries. ADP’s products include payroll processing, employee records, compliance, taxes, benefits administration, talent management, time tracking, and outsourcing. ADP also offers data and analytics tools to help businesses optimize their workforce performance and strategy.

ADP reported revenue of $15.3 billion in 2021, up 1% year-over-year. ADP’s employer services segment, which includes its cloud-based HR solutions, accounted for 77% of its total revenue. ADP serves over 860,000 clients in more than 140 countries and pays one in six U.S. workers.

AgoraPulse

AgoraPulse is a social media management software that allows marketing and social media professionals to monitor online conversations, create content, conceptualize campaigns and create analytics reports to see how their company’s social media platforms are performing. With AgoraPulse, companies can serve their target audience with content that supports their marketing efforts and goals.

AgoraPulse reported revenue of $25 million in 2021, up 50% year-over-year. AgoraPulse has over 7,000 customers in more than 100 countries and supports over 20 social media networks.

Frequently Asked Questions

Q: What is B2B SaaS?
A: B2B SaaS is a business model that delivers software applications over the internet to other businesses, rather than installing them on their devices.

Q: What are the benefits of B2B SaaS?
A: B2B SaaS offers various benefits to its customers, such as lower upfront costs, scalability, flexibility, and access to the latest features and updates.

Q: What are the challenges of B2B SaaS?
A: B2B SaaS faces some challenges, such as security, privacy, compliance, integration, customer retention, and competition.

Q: How to choose a B2B SaaS company?
A: To choose a B2B SaaS company, one should consider factors such as their business needs, budget, reputation, reviews, customer support, and trial options.

Q: How to measure the success of B2B SaaS?
A: To measure the success of B2B SaaS, one should use metrics such as revenue, growth rate, customer acquisition cost, customer lifetime value, churn rate, net promoter score, and customer satisfaction.

References:

https://www.forbes.com/global2000/list/#industry:Software%20%26%20Programming

https://www.zdnet.com/article/sap-acquires-consulting-house-prescient-for-11m/

https://www.cnet.com/news/sap-show-to-focus-on-e-business/

https://www.forbes.com/lists/worlds-best-employers/#6f0c8f9c7e0d

https://www.fastcompany.com/most-innovative-companies/2022/sectors/e-commerce-and-retail

https://fortune.com/best-workplaces-technology/2022/

https://www.glassdoor.com/Award/Best-Places-to-Work-LST_KQ0,19.htm

https://www.linkedin.com/pulse/linkedin-top-startups-2022-us-emerging-companies-hire-from-now/

https://www.forbes.com/sites/louiscolumbus/2021/06/13/the-best-cloud-computing-companies-to-work-for-in-2021-based-on-glassdoor/#5a3c4b4d5a3c