7 Top Martech Companies You Need to Know in 2024

Martech, or marketing technology, is a term that refers to the tools and platforms that marketers use to plan, execute, measure, and optimize their campaigns. Martech helps marketers automate tasks, collect data, personalize content, engage customers, and more.

KEY TAKEAWAYS

Martech is a term that refers to the tools and platforms that marketers use to plan, execute, measure, and optimize their campaigns.

There are thousands of martech solutions available in the market, covering various aspects of marketing, such as content creation, CRM, customer data, digital advertising, and more.

Some of the top martech companies that offer innovative and effective solutions for various marketing challenges are ContentGrow, HubSpot CRM, Treasure Data, Typeform, Criteo, PRNewswire, and Mavrck.

To make a martech stack, you need to define your marketing goals, identify your gaps and challenges, research the available martech solutions, evaluate their features, benefits, and costs, and select the ones that best fit your needs.

Martech can help you automate tasks, collect data, personalize content, engage customers, measure performance, and improve ROI.

But with thousands of martech solutions available in the market, how do you choose the best ones for your needs? In this article, we will introduce you to seven top martech companies that offer innovative and effective solutions for various marketing challenges. Whether you need a content creation platform, a CRM system, a customer data platform, or a digital advertising solution, these martech companies have something for you.

ContentGrow: Content creation platform

ContentGrow is a content creation platform that connects you with freelance writers and editors who can produce high-quality content for your website, blog, social media, newsletter, and more. You can browse through the profiles of vetted content professionals, invite them to your projects, set deadlines and budgets, and manage the workflow from one dashboard. ContentGrow also provides plagiarism checks, SEO optimization, and payment processing.

HubSpot CRM: CRM system

HubSpot CRM is a CRM system that helps you manage your contacts, deals, tasks, and activities. You can track every interaction with your prospects and customers, automate follow-ups and reminders, and get insights into your sales performance. HubSpot CRM also integrates with other HubSpot products, such as Marketing Hub, Sales Hub, Service Hub, and CMS Hub, to create a unified platform for your entire customer journey.

Treasure Data: Customer data platform

Treasure Data is a customer data platform that collects, unifies, and analyzes data from various sources, such as websites, apps, social media, email, CRM, and more. You can create segments and profiles of your customers based on their behavior, preferences, and attributes. You can also activate your data across different channels and platforms, such as email marketing, advertising networks, analytics tools, and more.

Typeform: Form builder

Typeform is a form builder that lets you create engaging and interactive forms, surveys, quizzes, polls, and more. You can use Typeform to collect feedback, generate leads, conduct research, or create fun experiences for your audience. Typeform offers various templates and design options to customize your forms according to your brand and purpose. You can also integrate Typeform with other tools like Mailchimp, Google Sheets, Zapier, and more.

Criteo: Digital advertising solution

Criteo is a digital advertising solution that helps you reach your target audience across the web, mobile apps, and connected TV. Criteo uses artificial intelligence and machine learning to deliver personalized ads that match the interests and intent of each user. Criteo also provides measurement and attribution tools to help you optimize your campaigns and maximize your return on ad spend.

PRNewswire: Press release distribution service

PRNewswire is a press release distribution service that helps you reach journalists, bloggers, influencers, and consumers around the world. PRNewswire can help you craft compelling press releases, distribute them to thousands of media outlets, and monitor their performance. PRNewswire also offers multimedia production, social media amplification, and media targeting services to enhance your PR strategy.

Mavrck: B2C influencer marketing platform

Mavrck is a B2C influencer marketing platform that helps you identify, recruit, manage, and measure influencers who can promote your brand on social media. Mavrck uses data-driven insights to match you with the most relevant and effective influencers for your goals. Mavrck also provides tools to track the engagement, reach, and ROI of your influencer campaigns.

TIP

One tip for using martech effectively is to keep your martech stack simple and focused. Don’t use too many tools that overlap or conflict with each other. Instead, choose the ones that complement and enhance each other, and that align with your marketing goals and strategy.

The Global Demand for Martech Companies

Martech, or marketing technology, is a category of digital tools that help marketers automate or streamline various tasks, such as data collection, content creation, execution, reporting, and more. Martech enables marketers to deliver more relevant and personalized content to consumers across different channels and stages of the customer journey.

According to a recent report by Deloitte, marketing executives worldwide are significantly increasing their investments in digital initiatives, especially in martech. The report estimates that the global martech market will grow from $121.5 billion in 2020 to $216.4 billion in 2025, at a compound annual growth rate (CAGR) of 12.4%.

But which martech companies are leading the way in this fast-growing and competitive industry? Here are some of the top martech companies that have shown impressive growth, innovation, and customer satisfaction in 2024.

Top Martech Companies in 2024

Canva: Canva is a cloud-based design platform that allows anyone to create stunning graphics, videos, presentations, and more. Canva has over 55 million monthly active users and a valuation of $40 billion, making it one of the most valuable private software companies in the world. Canva offers a variety of features and templates for marketers, such as social media posts, logos, flyers, newsletters, infographics, and more.

HubSpot: HubSpot is a CRM platform that provides software and services for inbound marketing, sales, and customer service. HubSpot helps marketers attract, engage, and delight customers through content, email, social media, webinars, chatbots, and more. HubSpot has over 121,000 customers in more than 120 countries and a market cap of $32 billion.

Klaviyo: Klaviyo is an email marketing platform that helps e-commerce brands grow their revenue by delivering personalized and relevant messages to their customers. Klaviyo integrates with popular e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce, and allows marketers to segment their audience, design beautiful emails, automate campaigns, and measure performance. Klaviyo has over 70,000 customers and a valuation of $9.5 billion.

Hopin: Hopin is an online events platform that enables organizers to create engaging virtual experiences for their attendees. Hopin allows marketers to host live or on-demand events with interactive features like video networking, breakout rooms, polls, Q&A sessions, and more. Hopin has over 100,000 customers and a valuation of $7.75 billion.

Braze: Braze is a customer engagement platform that helps brands build lasting relationships with their users across mobile, web, email, and other channels. Braze enables marketers to deliver personalized and timely messages based on user behavior, preferences, location, and more. Braze has over 1,000 customers and a valuation of $6 billion.

The Future of Martech

The martech industry is constantly evolving as new technologies emerge and customer expectations change. Some of the trends that will shape the future of martech include:

Artificial intelligence (AI): AI will play a key role in enhancing the capabilities and efficiency of martech tools. AI will help marketers analyze large amounts of data, generate insights and recommendations, optimize campaigns and content, personalize experiences, and automate tasks.

Customer data platforms (CDPs): CDPs are software that collect and unify customer data from various sources into a single database that can be accessed by other martech tools. CDPs will help marketers create a unified view of their customers across different touchpoints and channels.

Omnichannel marketing: Omnichannel marketing is the practice of delivering consistent and seamless experiences to customers across multiple channels and devices. Omnichannel marketing will require marketers to integrate their martech tools and align their strategies across different teams and functions.

Privacy and security: Privacy and security will become more important as consumers demand more control over their personal data and regulators enforce stricter laws and regulations. Marketers will need to ensure that their martech tools comply with the latest standards and best practices for data protection and consent management.

Martech is a vital component of modern marketing that helps marketers achieve their goals and deliver value to their customers. The martech industry is growing rapidly as new players enter the market and existing ones innovate and expand their offerings. Marketers should keep an eye on the latest trends and developments in martech to stay ahead of the curve and leverage the best tools for their needs.

FREQUENTLY QUESTIONS

Q: What is a martech stack?
A: A martech stack is a collection of martech tools that work together to support your marketing strategy and objectives.

Q: How do you make a martech stack?
A: To make a martech stack, you need to first define your marketing goals, identify the gaps and challenges in your current processes, research the available martech solutions in the market, evaluate their features, benefits, and costs, and select the ones that best fit your needs. You also need to ensure that the tools you choose are compatible and integrable with each other.

Q: How many martech tools are out there?
A: According to the 2021 edition of the Marketing Technology Landscape Supergraphic by chiefmartec.com, there are over 8,000 martech tools available in the market, spanning across 49 categories.

Q: What are some examples of martech?
A: Some examples of martech are email marketing platforms, social media management tools, SEO tools, content management systems, analytics tools, landing page builders, and chatbots.

Q: What are the benefits of martech?
A: Some of the benefits of martech are: