7 Top Marketing Research Companies You Need to Know

If you are looking for reliable and actionable insights to grow your business, you might want to consider hiring a market research company. Market research companies can help you understand your customers, competitors, industry trends, and opportunities. They can also provide you with data-driven recommendations to improve your marketing strategy and performance.

But how do you choose the right market research company for your needs? There are many factors to consider, such as the type of research you need, the budget you have, the quality of the data, and the reputation of the company.

To help you narrow down your options, we have compiled a list of seven top market research companies that you need to know. These companies offer a range of services, from online surveys and focus groups to data analytics and consulting. They also have experience working with clients across various industries and regions.

Here are the seven top marketing research companies you need to know:

Key Takeaways

Market research companies can help you gain insights and grow your business by providing data-driven solutions and recommendations

There are many factors to consider when choosing a market research company, such as the type of research, the budget, the quality of data, and the reputation of the company

You should review the portfolio, references, proposal, and contract of the market research company before hiring them

1. Allied Market Research

Allied Market Research is a global market research and business consulting firm that offers comprehensive solutions for diverse industries. They specialize in market intelligence reports, custom research, consulting services, and syndicated research reports. They cover various domains, such as healthcare, consumer goods, chemicals, automotive, aerospace, and energy. They have a team of analysts and consultants who use advanced tools and methodologies to deliver accurate and reliable data. They also provide strategic guidance and recommendations to help clients achieve their business goals.

2. DD.NYC

DD.NYC is an award-winning digital design agency that focuses on branding, web design, and UI/UX. They also offer market research services to help clients understand their target audience, competitors, and market trends. They use creative and multidimensional approaches, such as qualitative research, advanced analytics, strategic thinking, and data visualization. They also have a design team that translates complex information into compelling and easy-to-understand deliverables. They have worked with clients from various industries, such as education, entertainment, finance, health, and technology.

3. PlanBeyond

PlanBeyond is a market research and business consulting firm that empowers organizations by providing them with insightful data and strategic guidance. They help clients solve complex challenges and achieve their objectives. They offer services such as market analysis, customer segmentation, competitive intelligence, product development, pricing strategy, and marketing optimization. They use a combination of primary and secondary research methods, such as surveys, interviews, focus groups, observation, online sources, industry reports, and databases. They also use advanced analytical techniques and tools to generate actionable insights and recommendations.

4. Infosurv Research

Infosurv Research is a specialized market research firm that offers comprehensive solutions for customer satisfaction, employee engagement, new product development, brand awareness, and market segmentation. They have expertise in designing, administering, and analyzing research that provides valuable feedback and insights. They use various methods of data collection, such as online surveys, mobile surveys, telephone surveys, mail surveys, and in-person surveys. They also use sophisticated statistical analysis and reporting tools to deliver clear and concise results.

5. Integrated Insight

Integrated Insight is a market research and business consulting firm that was established by former executives from the Walt Disney Company. They have extensive experience in solving complex challenges for clients in various industries, such as entertainment, hospitality, retail, sports, travel, and education. They offer services such as consumer insights, market analysis, demand forecasting, pricing strategy, revenue management, operational excellence, and digital marketing. They use a combination of primary and secondary research methods, such as surveys, focus groups, mystery shopping, observation, online sources, industry reports, and benchmarks. They also use advanced analytical models and tools to provide data-driven solutions and recommendations.

6. Cleveland Research Company

Cleveland Research Company is an independent research firm that provides in-depth analysis and insights on various sectors, such as consumer, industrial, technology, healthcare, and agriculture. They have a team of analysts and researchers who conduct extensive primary research with industry experts, suppliers, distributors, retailers, and consumers. They also leverage secondary sources such as financial reports, trade publications, government data, and online sources. They deliver actionable intelligence and recommendations to help clients make informed decisions and gain a competitive edge.

7. MarketResearch.com

MarketResearch.com is a comprehensive online platform that offers an extensive range of market intelligence products and services. They provide access to over 1.5 million reports from hundreds of leading publishers and analysts. They cover various industries and topics, such as consumer goods, healthcare, technology, energy, manufacturing, and transportation. They also offer custom research services to meet specific client needs. They have a network of experts and consultants who can provide tailored solutions and advice.

Tips

Define your research problem and goals clearly and communicate them to the market research company

Review the portfolio and case studies of the market research company and see if they have relevant experience and success stories

Ask for references and testimonials from previous or current clients of the market research company and contact them to get feedback

Request a proposal and a quote from the market research company and compare them with other options

Negotiate the terms and conditions of the contract and ensure that they are transparent and fair

Top Marketing Research Companies: A Statistical Report

Marketing research is the process of gathering, analyzing and interpreting information about a market, a product or a service to be offered for sale in that market, and about the past, present and potential customers for the product or service. Marketing research can help businesses understand the needs and preferences of their customers, identify opportunities and threats in the market, evaluate the effectiveness of their marketing strategies, and improve their decision-making.

One of the ways to measure the performance and reputation of marketing research companies is to look at their rankings in various reports and publications that evaluate their revenue, growth, quality, innovation, and customer satisfaction. In this report, we will present some statistics about the top marketing research companies in the world, based on different sources and criteria.

Global Market Research Industry Overview

According to ESOMAR’s Global Market Research Report 2020, the global market research industry generated a total revenue of $47.3 billion in 2019, which was a 1.7% increase from 2018. The report also showed that the industry’s growth rate varied by region, with North America (+3.2%), Latin America (+2.8%), and Asia Pacific (+2.4%) growing faster than Europe (+0.6%) and Middle East & Africa (-1.4%).

The report also revealed that the top 10 countries in terms of market research revenue in 2019 were:

United States ($21.3 billion)
United Kingdom ($5 billion)
China ($3.7 billion)
Germany ($2.5 billion)
France ($1.9 billion)
Japan ($1.6 billion)
India ($1.2 billion)
Canada ($1 billion)
Brazil ($0.9 billion)
Australia ($0.8 billion)

The report also ranked the top 25 global market research companies by their revenue in 2019, as shown in the table below:

Rank	Company	Revenue (million USD)
1	Nielsen	6,309
2	IQVIA	4,473
3	Kantar	3,713
4	Gartner	2,160
5	Ipsos	2,003
6	GfK	1,615
7	IRI	1,104
8	Intage	838
9	Westat	581
10	NPD Group	392
…	…	…

Top Marketing Research Companies by Other Criteria

Besides revenue, there are other criteria that can be used to rank and compare marketing research companies, such as growth rate, quality, innovation, and customer satisfaction. Here are some examples of reports and publications that use different criteria to evaluate marketing research companies:

AMA Gold Top 50 Report: This report ranks the top U.S. market research and data analytics companies by their revenue in the previous year. It also provides insights into the trends and challenges facing the industry.
GRIT Top 50 Most Innovative Companies: This report ranks the most innovative companies in the insights industry based on an online survey of insights professionals from both client-side and supplier-side organizations. It also identifies the drivers and barriers of innovation in the industry.
Quirk’s Corporate Researcher Report: This report ranks the top U.S. market research companies by their customer satisfaction scores based on an online survey of corporate researchers who have used their services in the past year. It also provides feedback on the strengths and weaknesses of each company.

Marketing research is a vital tool for businesses to gain insights into their markets, customers, products, and services. There are many marketing research companies that offer various types of services and solutions to help businesses achieve their goals. However, not all marketing research companies are equal in terms of their performance and reputation. Therefore, it is important for businesses to evaluate and compare different marketing research companies based on various criteria, such as revenue, growth rate, quality, innovation, and customer satisfaction.

Frequently Asked Questions:

Q1: What are the benefits of hiring a market research company?
A: Hiring a market research company can help you:

Understand your customers, competitors, industry trends, and opportunities
Validate your assumptions and hypotheses
Test your products and services
Optimize your marketing strategy and performance
Make data-driven decisions and recommendations

Q2: How much does market research cost?
A: The cost of market research depends on various factors, such as the type of research, the scope of the project, the methods of data collection and analysis, the quality of the data, and the reputation of the company. According to some estimates, the average cost of market research ranges from $10,000 to $50,000 per project.

Q3: How to choose the right market research company for your needs?
A: To choose the right market research company for your needs, you should consider the following criteria: