types of advertising in marketing management

types of advertising in marketing management

7 Types of Advertising in Marketing Management: A Complete Guide

Are you looking for ways to promote your business effectively? Do you want to learn about the different types of advertising in marketing management and how to use them? If yes<a href=”https://www.rexcer.com”>,</a> then this article is for you.

Advertising is one of the most important tools of marketing communication. It helps you to create awareness, interest, desire and action among your target audience. Advertising can also help you to build your brand image, increase your sales, and enhance your customer loyalty.

But not all advertising is the same. There are different types of advertising in marketing management, each with its own advantages and disadvantages. In this article, we will explain what are the 7 types of advertising in marketing management and how to use them effectively.

1. Print Advertising

Print advertising is one of the oldest and most traditional forms of advertising. It involves placing your ads in newspapers, magazines, brochures, flyers, catalogs, etc. Print advertising can help you to reach a large and diverse audience, especially if you choose a popular and reputable publication. Print advertising can also help you to convey detailed and complex information, as well as create a lasting impression on your readers.

However, print advertising also has some drawbacks. It can be expensive, especially if you want to place your ads in high-quality publications or use large formats. It can also be difficult to measure the effectiveness of print advertising, as you cannot track how many people saw or responded to your ads. Moreover, print advertising can have a low shelf life, as people may not keep or read your ads for long.

 


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2. Broadcast Advertising

Broadcast advertising is another common and widely used form of advertising. It involves placing your ads on radio or television channels. Broadcast advertising can help you to reach a massive and captive audience, especially if you choose a popular and relevant channel or program. Broadcast advertising can also help you to create a strong emotional impact on your audience, as you can use sound, music, voice<a href=”https://www.rexcer.com”>,</a> images, and motion to appeal to their senses.

However, broadcast advertising also has some limitations. It can be very costly, especially if you want to place your ads on prime time or national channels or programs. It can also be intrusive and annoying for some viewers or listeners, who may switch channels or mute the sound when your ads appear. Moreover, broadcast advertising can have a low recall value, as people may not remember or act on your ads after watching or listening to them.

3. Online Advertising

Online advertising is one of the most modern and innovative forms of advertising. It involves placing your ads on websites, social media platforms, search engines, email newsletters, mobile apps, etc. Online advertising can help you to reach a global and targeted audience, as you can choose the websites or platforms that match your niche and audience profile. Online advertising can also help you to measure the effectiveness of your ads, as you can track how many people saw, clicked, or converted from your ads.

However, online advertising also has some challenges. It can be competitive and cluttered, as there are many other advertisers vying for the same space and attention of your audience. It can also be risky and unethical, as there are some online platforms or practices that may violate the privacy or security of your audience or damage your reputation. Moreover, online advertising can have a low trust value, as people may not believe or trust your ads due to the prevalence of scams or fake news online.

4. Outdoor Advertising

Outdoor advertising is another popular and effective form of advertising. It involves placing your ads on billboards, posters, banners, signs, kiosks, etc., that are visible in public places such as roadsides, bus stops, train stations,
airports, malls, etc. Outdoor advertising can help you to create a high visibility and exposure for your brand or product, as you can reach a large and diverse audience who pass by or visit these places frequently. Outdoor advertising can also help you to create a strong brand recall and recognition value, as people may see your ads repeatedly or associate them with a specific location.

However, outdoor advertising also has some drawbacks. It can be expensive and regulated, as you may have to pay high fees or follow strict rules to place your ads in certain places or formats. It can also be limited and static,
as you cannot convey much information or change your ads easily or frequently. Moreover,
outdoor advertising can have a low engagement value,
as people may not pay much attention or interact with your ads while they are busy or distracted by other things.

5. Direct Mail Advertising

Direct mail advertising is another traditional and personalized form of advertising.
It involves sending your ads directly to the mailboxes of your potential or existing customers.
Direct mail advertising can help you to create a direct and customized communication with your audience,
as you can tailor your ads according to their needs,
preferences,
or behavior.
Direct mail advertising can also help you to generate a high response and conversion rate,
as you can include a clear and compelling call to action or offer in your ads.

However, direct mail advertising also has some disadvantages.
It can be costly and time-consuming,
as you may have to spend a lot of money and effort on printing,
postage,
and distribution of your ads.
It can also be wasteful and annoying for some recipients,
who may not want or need your ads and may throw them away or ignore them.
Moreover, direct mail advertising can have a low reach and frequency value,
as you may not be able to reach or contact all or many of your target customers.

6. Point-of-Purchase Advertising

Point-of-purchase advertising is another creative and influential form of advertising.
It involves placing your ads at the point where your customers make their purchase decisions,
such as the checkout counters,
shelves,
displays,
or aisles of retail stores<a href=”https://blog.rexcer.com”>.</a>
Point-of-purchase advertising can help you to influence the buying behavior of your customers,
as you can persuade them to buy your product or service or to switch from a competitor’s product or service.
Point-of-purchase advertising can also help you to increase your sales and profits,
as you can encourage your customers to buy more or higher-value products or services.

However, point-of-purchase advertising also has some limitations.
It can be difficult and competitive to place your ads at the point of purchase,
as you may have to negotiate with the retailers or face the competition from other advertisers.
It can also be ineffective and irrelevant for some products or services,
as some customers may not be influenced by your ads or may have already made their purchase decisions before reaching the point of purchase.
Moreover, point-of-purchase advertising can have a low retention and loyalty value,
as some customers may not remember or repeat their purchase decisions after leaving the point of purchase.

7. Specialty Advertising

Specialty advertising is another unique and memorable form of advertising.
It involves placing your ads on useful or attractive items that are given away to your customers as gifts or incentives,
such as pens, mugs, calendars, magnets, keychains, etc.
Specialty advertising can help you to create a positive and lasting impression on your customers,
as you can show your appreciation and goodwill towards them and make them feel valued and special.
Specialty advertising can also help you to build your brand awareness and loyalty,
as your customers may use or display your items frequently or share them with others.

However, specialty advertising also has some challenges.
It can be expensive and risky,
as you may have to invest a lot of money on buying or producing the items and distributing them to your customers.
It can also be ineffective and inappropriate for some products or services,
as some customers may not use or like your items or may find them irrelevant or unsuitable for their needs or tastes.
Moreover, specialty advertising can have a low differentiation and innovation value,
as some customers may not notice or remember your ads or may find them similar or boring compared to other advertisers.

Advertising is a powerful and essential tool of marketing management. It can help you to achieve various objectives such as creating awareness, interest, desire, and action among your target audience; building your brand image, reputation, and loyalty; increasing your sales, profits, and market share; and enhancing your customer satisfaction, retention, and referral.

However, not all advertising is the same. There are different types of advertising in marketing management, each with its own strengths and weaknesses. You need to understand the characteristics, advantages, and disadvantages of each type of advertising in marketing management and choose the ones that suit your product, service, market, budget, and goals<a href=”https://blog.rexcer.com”>.</a>

 


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 Types of Advertising in Marketing Management

Advertising is one of the most important tools for marketing management. It helps to communicate the benefits and features of a product or service to potential customers. Advertising can be classified into different types based on various criteria, such as media, products, appeals, and goals. In this blog post, we will discuss two main types of advertising in marketing management: digital advertising and traditional advertising.

 Digital Advertising

Digital advertising refers to the use of digital devices and the internet to deliver promotional messages to target audiences. Digital advertising has grown rapidly in recent years due to the increasing popularity of online platforms, such as social media, search engines, websites, and mobile apps. Digital advertising can be further divided into subtypes, such as display, video, native, mobile, and social media advertising.

Display advertising involves placing banner ads or pop-up ads on web pages that are relevant to the advertiser’s product or service. Display ads can contain text, images, animations, or interactive elements. Display ads can also be targeted based on the user’s location, demographics, interests, or online behavior.

Video advertising involves showing short clips or commercials before, during, or after online videos. Video ads can be either skippable or non-skippable and can vary in length and quality. Video ads can also be embedded within the video content or appear as overlays on the screen.

Native advertising involves creating content that matches the style and tone of the platform where it appears. Native ads are designed to blend in with the editorial content and provide value to the audience. Native ads can take the form of articles, infographics, podcasts, or sponsored posts.

Mobile advertising involves delivering ads to users on their smartphones or tablets. Mobile ads can be customized to fit the screen size and orientation of the device and can use features such as GPS, camera, or microphone to enhance interactivity. Mobile ads can also be integrated with mobile apps or games.

Social media advertising involves placing ads on social networking sites, such as Facebook, Twitter, Instagram, or LinkedIn. Social media ads can leverage the user’s social connections and preferences to increase engagement and virality. Social media ads can also encourage user-generated content or feedback through likes, comments, shares, or reviews.

Digital advertising has many advantages over traditional advertising, such as:

– It can reach a large and diverse audience across different devices and platforms
– It can be measured and tracked easily using analytics tools
– It can be personalized and optimized based on user data and feedback
– It can be interactive and engaging for the audience
– It can be cost-effective and flexible for the advertiser

However, digital advertising also faces some challenges, such as:

– It can be intrusive and annoying for the audience
– It can be affected by ad blockers or fraud
– It can raise privacy and ethical concerns
– It can face competition from other online content or activities

 Traditional Advertising

Traditional advertising refers to the use of conventional media channels to deliver promotional messages to target audiences. Traditional advertising has been used for decades and still remains popular among some marketers and consumers. Traditional advertising can be further divided into subtypes, such as print, broadcast, outdoor, transit, and direct mail advertising.

Print advertising involves placing ads in newspapers, magazines, brochures, flyers, or catalogs. Print ads can contain text, images, logos, or slogans. Print ads can also be targeted based on the publication’s genre, audience, or circulation.

Broadcast advertising involves airing ads on radio or television stations. Broadcast ads can contain audio or video elements that appeal to the audience’s senses and emotions. Broadcast ads can also be targeted based on the station’s format, program schedule,
or ratings.

Outdoor advertising involves displaying ads on billboards,
signs,
posters,
or kiosks in public places,
such as roads,
buildings,
parks,
or stadiums.
Outdoor ads can contain large
and eye-catching visuals that attract attention from passing pedestrians
or drivers.
Outdoor ads can also be targeted based on the location,
traffic,
or demographics of the area.

Transit advertising involves placing ads on vehicles,
such as buses,
trains,
taxis,
or planes,
or in stations,
such as terminals,
subways,
or airports.
Transit ads can contain text,
images,
or logos that are visible from inside
or outside the vehicle
or station.
Transit ads can also be targeted based on the route,
schedule,
or ridership of the vehicle
or station.

Direct mail advertising involves sending physical mailings,
such as letters,
postcards,
coupons,
or samples,
to potential customers at their homes
or offices.
Direct mail ads can contain personalized
and persuasive messages that encourage action from the recipients.
Direct mail ads can also be targeted based on the mailing list,
segmentation,
or response rate of the campaign.

Traditional advertising has many advantages over digital advertising, such as:

– It can reach a large and loyal audience that trusts and values the media channel
– It can create a lasting impression and recall in the audience’s memory
– It can enhance the credibility and reputation of the brand
– It can complement and reinforce the digital advertising efforts

However, traditional advertising also faces some challenges, such as:

– It can be expensive and time-consuming to produce and distribute
– It can be difficult to measure and evaluate its effectiveness
– It can be limited and inflexible in terms of customization and optimization
– It can face competition from other media channels or activities

Advertising is a vital part of marketing management that can help to promote and sell products or services to potential customers. Advertising can be classified into different types based on various criteria, such as media, products, appeals, and goals. Two main types of advertising in marketing management are digital advertising and traditional advertising, each with its own subtypes, advantages, and challenges. Marketers should choose the appropriate type of advertising for their marketing objectives, target markets, and budgets.

References:

https://web.archive.org/web/20200413065359/http://120.114.52.240/~T093000279/repository/fetch/advertisig%20English%20-%20class%20material%201.pdf

http://www.creativeindustryreport.com/2015-IHCSIR-Report-web.pdf

https://en.wikipedia.org/wiki/Advertising_management#:~:text=Govoni%2C%20N.A.%2C%20Dictionary%20of%20Marketing%20Communications%2C%20Thousand%20Oaks%2C%20CA%2C%20Sage%2C%20p.%2083

(https://www.preservearticles.com/advertising/types-of-advertising/31246)

(https://en.wikipedia.org/wiki/Advertising_management)

(https://swotandpestleanalysis.com/what-is-advertising-in-marketing-objectives-types-examples/)

(https://www.googlesir.com/types-of-advertising-in-marketing/)

https://www.marketing91.com/types-of-advertising/

https://www.feedough.com/types-of-advertising/

https://www.thebalancesmb.com/types-of-advertising-2294827


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